Lost in CSR communication: Stakeholders' lack of knowledge about sustainability issues and resulting implications for CSR communication

Activity: Talk or presentationConference PresentationsResearch

Paula Maria Bögel - Speaker

Regine Herbrik - Coauthor

Sigrid Bekmeier-Feuerhahn - Coauthor

Regine Herbrik - Coauthor

This qualitative study analyses stakeholders’ processing of a CSR report, particularly their ability to comprehend and interpret the given CSR information. Data analysis shows that stakeholders often lack the ability to intensively process CSR messages, due to their general lack of knowledge about sustainability issues and missing information about the CSR engagement. The data indicated that the lack of comprehensibility lead to an increased skepticism towards the company’s CSR engagement.


6th International Conference on Sustainability and Responsibility: CSR IN AN AGE OF DIGITIZATION


Berlin, Germany

Event: Conference