Cultural Differences in the Credibility of Cause-Related Marketing Campaigns – A German-Chinese Comparison

Activity: Talk or presentation › Conference Presentations › Research

Paula Maria Bögel - presenter

Valentina Yee Kwan Cotton-Chan - Coauthor

L. Ulsamer - Coauthor

Sigrid Bekmeier-Feuerhahn - Coauthor

21.09.2017 → 23.09.2017

Event

4th International CSR Communication Conference - CSRCOM2017

21.09.17 → 23.09.17

Wien, Austria

Event: Conference

Related by researcher

Fakultät MT allgemein (Organisational unit)

Sigrid Bekmeier-Feuerhahn (Chair)

01.04.2023 → 31.03.2024

Activity: Membership › Leuphana academic councils and committees › Leuphana Academic Committees

Sex differences in (un-)sustainable clothing consumption: Implications for CSR communication

Stephan Wallaschkowski (Speaker), Sigrid Bekmeier-Feuerhahn (Coauthor) & Susanne Stark (Coauthor)

14.09.2022 → 16.09.2022

Activity: Talk or presentation › Conference Presentations › Research

Fakultät MT allgemein (Organisational unit)

Sigrid Bekmeier-Feuerhahn (Member)

01.04.2022 → 31.03.2026

Activity: Membership › Leuphana academic councils and committees › Leuphana Academic Committees

The Advance of Diagnosis Chatbots: Should We First Avoid Distrust Before We Focus on Trust?

Lennart Seitz (Speaker), Julia Woronkow (Coauthor), Sigrid Bekmeier-Feuerhahn (Coauthor) & Krutika Gohil (Coauthor)

16.06.2021

Activity: Talk or presentation › Conference Presentations › Research

"Gender Inequality as Structural Barrier to Sustainable Clothing Consumption. Empirical Evidence from Germany."

Stephan Wallaschkowski (presenter), Sigrid Bekmeier-Feuerhahn (Coauthor) & Susanne Stark (Coauthor)

18.08.2020 → 21.08.2020

Activity: Talk or presentation › Presentations (poster etc.) › Research

"Gender Inequality as Barrier to Sustainable Clothing Consumption. Empirical Evidence from Germany"

Stephan Wallaschkowski (presenter), Sigrid Bekmeier-Feuerhahn (Coauthor) & Susanne Stark (Coauthor)

10.06.2020 → 12.06.2020

Activity: Talk or presentation › Presentations (poster etc.) › Research

13. Jahrestagung Fachverband Kultutmanagement - 2020

Sigrid Bekmeier-Feuerhahn (Participant)

23.01.2020 → 25.01.2020

Activity: Participating in or organising an academic or articstic event › Conferences › Research

50. Jahrestagung der Kommission Marketing - 2020

Sigrid Bekmeier-Feuerhahn (Participant)

23.01.2020 → 25.01.2020

Activity: Participating in or organising an academic or articstic event › Conferences › Research

Leuphana Universität Lüneburg (Organisational unit)

Sigrid Bekmeier-Feuerhahn (Chair)

09.2019 → 2020

Activity: Membership › Leuphana academic councils and committees › Leuphana Academic Committees

Leuphana Universität Lüneburg (Organisational unit)

Sigrid Bekmeier-Feuerhahn (Chair)

2019 → 2020

Activity: Membership › Leuphana academic councils and committees › Leuphana Academic Committees