Annual Conference of the European Marketing Academy - EMAC 2017

Activity: Talk or presentationPresentations (poster etc.)Research

Elena Niehuis - Speaker

Sigrid Bekmeier-Feuerhahn - Coauthor

Stephan Wallaschkowski - Coauthor

Fast or sustainable fashion? - The intersection of values and gender as triggers of consumer motivation

Posterpräsentation
23.05.201726.05.2017

Event

46th Annual Conference of the European Marketing Academy - EMAC 2017

23.05.1726.05.17

Groningen, Netherlands

Event: Conference