Sigrid Bekmeier-Feuerhahn

Prof. Dr.

  1. Presentations (poster etc.)
  2. 3rd International Conference of the Sustainable Fashion Consumption Research and Action Initiative 2018

    Stephan Wallaschkowski (Speaker), Elena Niehuis (Speaker), Sigrid Bekmeier-Feuerhahn (Coauthor) & Susanne Stark (Coauthor)

    27.06.201830.06.2018

    Activity: Talk or presentationPresentations (poster etc.)Research

  3. 43rd Annual Conference of the European Marketing Academy - EMAC 2014

    Paula Maria Bögel (presenter), Sigrid Bekmeier-Feuerhahn (Coauthor) & Andreas Heinen (Coauthor)

    03.06.201406.06.2014

    Activity: Talk or presentationPresentations (poster etc.)Research

  4. Annual Conference of the European Marketing Academy - EMAC 2017

    Elena Niehuis (Speaker), Sigrid Bekmeier-Feuerhahn (Coauthor) & Stephan Wallaschkowski (Coauthor)

    23.05.201726.05.2017

    Activity: Talk or presentationPresentations (poster etc.)Research

  5. "Commited by Tradition. Value Orientations as Influencing Factors in Sustainable Clothing Consumption"

    Elena Niehuis (Speaker), Stephan Wallaschkowski (Speaker), Sigrid Bekmeier-Feuerhahn (Coauthor) & Susanne Stark (Coauthor)

    29.05.201801.06.2018

    Activity: Talk or presentationPresentations (poster etc.)Research

  6. Cross-cultural differences in consumers' perception of the credibility of cause-related marketing (CRM) campaigns

    Paula Maria Bögel (presenter), Sigrid Bekmeier-Feuerhahn (Coauthor) & Ella-Sophie Hannemann (Coauthor)

    17.09.201519.09.2015

    Activity: Talk or presentationPresentations (poster etc.)Research

  7. Cultural differences in the credibility of cause-related marketing campaigns - A German-Chinese comparison

    Paula Maria Bögel (presenter) & Sigrid Bekmeier-Feuerhahn (Coauthor)

    21.09.201723.09.2017

    Activity: Talk or presentationPresentations (poster etc.)Research

  8. "Exploring Gender Stereotypes in Clothing Consumption from a Sustainability Marketing Persepective"

    Stephan Wallaschkowski (Speaker), Elena Niehuis (Coauthor), Sigrid Bekmeier-Feuerhahn (Coauthor) & Susanne Stark (Coauthor)

    29.05.201801.06.2018

    Activity: Talk or presentationPresentations (poster etc.)Research

  9. "Gender Inequality as Barrier to Sustainable Clothing Consumption. Empirical Evidence from Germany"

    Stephan Wallaschkowski (presenter), Sigrid Bekmeier-Feuerhahn (Coauthor) & Susanne Stark (Coauthor)

    10.06.202012.06.2020

    Activity: Talk or presentationPresentations (poster etc.)Research

  10. "Gender Inequality as Structural Barrier to Sustainable Clothing Consumption. Empirical Evidence from Germany."

    Stephan Wallaschkowski (presenter), Sigrid Bekmeier-Feuerhahn (Coauthor) & Susanne Stark (Coauthor)

    18.08.202021.08.2020

    Activity: Talk or presentationPresentations (poster etc.)Research

  11. Online CSR communication in German-speaking countries ('DACH-region')

    Katharina Hetze (presenter), Sigrid Bekmeier-Feuerhahn (Coauthor), Yvonne Glock (Coauthor) & Paula Maria Bögel (Coauthor)

    21.09.201723.09.2017

    Activity: Talk or presentationPresentations (poster etc.)Research

  12. Conference Presentations
  13. CSR communcation: trigger of crisis risk?

    Regine Herbrik (Speaker), Paula Maria Bögel (Speaker) & Sigrid Bekmeier-Feuerhahn (Coauthor)

    20.02.201521.02.2015

    Activity: Talk or presentationConference PresentationsResearch

  14. Cultural Differences in the Credibility of Cause-Related Marketing Campaigns – A German-Chinese Comparison

    Paula Maria Bögel (presenter), Valentina Yee Kwan Cotton-Chan (Coauthor), L. Ulsamer (Coauthor) & Sigrid Bekmeier-Feuerhahn (Coauthor)

    21.09.201723.09.2017

    Activity: Talk or presentationConference PresentationsResearch

  15. Deeper Insights into Different Consumer Perceptions of CSR Communication: Germany vs. United States vs. China

    Verena Batt (Speaker) & Sigrid Bekmeier-Feuerhahn (Speaker)

    29.05.2018

    Activity: Talk or presentationConference PresentationsResearch

  16. "Exploring Gender Stereotypes and Gender Role Expectations in Clothing Consumption"

    Stephan Wallaschkowski (Speaker), Elena Niehuis (Speaker), Sigrid Bekmeier-Feuerhahn (Coauthor) & Susanne Stark (Coauthor)

    09.07.201812.07.2018

    Activity: Talk or presentationConference PresentationsResearch

  17. "Gender Specific Values in Sustainable Clothing Consumption"

    Elena Niehuis (Speaker), Stephan Wallaschkowski (Speaker), Sigrid Bekmeier-Feuerhahn (Coauthor) & Susanne Stark (Coauthor)

    27.06.201830.06.2018

    Activity: Talk or presentationConference PresentationsResearch

  18. How stakeholder characteristics influence the perception and evaluation of CSR communication: a mixed-method approach to communication reception

    Paula Maria Bögel (Speaker), Sigrid Bekmeier-Feuerhahn (Coauthor) & Regine Herbrik (Coauthor)

    02.06.201505.06.2015

    Activity: Talk or presentationConference PresentationsResearch

  19. Influence of prior-held beliefs on consumers' evaluation of CSR reports

    Regine Herbrik (Speaker), Paula Maria Bögel (Speaker), Regine Herbrik (Coauthor), Sigrid Bekmeier-Feuerhahn (Coauthor) & Regine Herbrik (Coauthor)

    20.02.201521.02.2015

    Activity: Talk or presentationConference PresentationsResearch

  20. Lost in CSR communication: Stakeholders' lack of knowledge about sustainability issues and resulting implications for CSR communication

    Paula Maria Bögel (Speaker), Regine Herbrik (Coauthor), Sigrid Bekmeier-Feuerhahn (Coauthor) & Regine Herbrik (Coauthor)

    08.10.201409.10.2014

    Activity: Talk or presentationConference PresentationsResearch

  21. Marketing of Public and Non-Profit Organisations Understanding Audiences and how to Persuade them in Public and NPO

    Sigrid Bekmeier-Feuerhahn (Speaker)

    03.06.201406.06.2014

    Activity: Talk or presentationConference PresentationsResearch

  22. “No Goal Conflict!” Using experience design in museums to achieve marketing objectives in combination with their institutional objectives

    Nadine Ober-Heilig (Speaker) & Sigrid Bekmeier-Feuerhahn (Coauthor)

    03.06.201406.06.2014

    Activity: Talk or presentationConference PresentationsResearch

  23. Satisfying employees' needs by doing good? Employees' perceived benefits by participating in CSR

    Carina Koch (presenter), Sigrid Bekmeier-Feuerhahn (Coauthor), Paula Maria Bögel (Speaker) & Ulrike Adam (Coauthor)

    21.09.201723.09.2017

    Activity: Talk or presentationConference PresentationsResearch

  24. Sex differences in (un-)sustainable clothing consumption: Implications for CSR communication

    Stephan Wallaschkowski (Speaker), Sigrid Bekmeier-Feuerhahn (Coauthor) & Susanne Stark (Coauthor)

    14.09.202216.09.2022

    Activity: Talk or presentationConference PresentationsResearch

  25. The Advance of Diagnosis Chatbots: Should We First Avoid Distrust Before We Focus on Trust?

    Lennart Seitz (Speaker), Julia Woronkow (Coauthor), Sigrid Bekmeier-Feuerhahn (Coauthor) & Krutika Gohil (Coauthor)

    16.06.2021

    Activity: Talk or presentationConference PresentationsResearch

  26. The Heterogeneity of Sustainability Attitudes: Findings from a Cross-Country Study

    Paula Maria Bögel (Speaker), Sigrid Bekmeier-Feuerhahn (Coauthor), Ivana Brstilo Lovric (Coauthor) & C. Sippel (Coauthor)

    30.08.201701.09.2017

    Activity: Talk or presentationConference PresentationsResearch

  27. "Value Orientations as Predictors for Sustainable Clothing Consumption"

    Elena Niehuis (Speaker), Stephan Wallaschkowski (Speaker), Sigrid Bekmeier-Feuerhahn (Coauthor) & Susanne Stark (Coauthor)

    09.07.201812.07.2018

    Activity: Talk or presentationConference PresentationsResearch

  28. Peer review of publicationen
  29. Zeitschrift für Kulturmanagement: Kunst, Politik, Wirtschaft und Gesellschaft (Journal)

    Sigrid Bekmeier-Feuerhahn (Reviewer)

    01.2015

    Activity: Publication peer-review and editorial workPeer review of publicationenTransfer

  30. Leuphana academic councils and committees
  31. College (Organisational unit)

    Sigrid Bekmeier-Feuerhahn (Coordinator)

    01.04.201631.03.2017

    Activity: MembershipLeuphana academic councils and committeesLeuphana Academic Committees

  32. College (Organisational unit)

    Sigrid Bekmeier-Feuerhahn (Coordinator)

    01.04.202431.03.2026

    Activity: MembershipLeuphana academic councils and committeesLeuphana Academic Committees

  33. Fakultät MT allgemein (Organisational unit)

    Sigrid Bekmeier-Feuerhahn (Member)

    01.04.202231.03.2026

    Activity: MembershipLeuphana academic councils and committeesLeuphana Academic Committees

  34. Fakultät MT allgemein (Organisational unit)

    Sigrid Bekmeier-Feuerhahn (Chair)

    01.04.202331.03.2024

    Activity: MembershipLeuphana academic councils and committeesLeuphana Academic Committees

  35. Fakultät MT allgemein (Organisational unit)

    Sigrid Bekmeier-Feuerhahn (Deputy member)

    01.04.201831.03.2022

    Activity: MembershipLeuphana academic councils and committeesLeuphana Academic Committees

  36. Graduate School (Organisational unit)

    Sigrid Bekmeier-Feuerhahn (Coordinator)

    10.200930.09.2023

    Activity: MembershipLeuphana academic councils and committeesLeuphana Academic Committees

  37. Institute of Management and Organization (Organisational unit)

    Sigrid Bekmeier-Feuerhahn (Member)

    20172022

    Activity: MembershipLeuphana academic councils and committeesLeuphana Academic Committees

  38. Leuphana Universität Lüneburg (Organisational unit)

    Sigrid Bekmeier-Feuerhahn (Member)

    2018 → …

    Activity: MembershipLeuphana academic councils and committeesLeuphana Academic Committees

  39. Leuphana Universität Lüneburg (Organisational unit)

    Sigrid Bekmeier-Feuerhahn (Member)

    20182019

    Activity: MembershipLeuphana academic councils and committeesLeuphana Academic Committees

  40. Leuphana Universität Lüneburg (Organisational unit)

    Sigrid Bekmeier-Feuerhahn (Chair)

    20192020

    Activity: MembershipLeuphana academic councils and committeesLeuphana Academic Committees

  41. Leuphana Universität Lüneburg (Organisational unit)

    Sigrid Bekmeier-Feuerhahn (Chair)

    09.20192020

    Activity: MembershipLeuphana academic councils and committeesLeuphana Academic Committees

  42. Professional School (Organisational unit)

    Sigrid Bekmeier-Feuerhahn (Chair)

    2018 → …

    Activity: MembershipLeuphana academic councils and committeesLeuphana Academic Committees

  43. School of Management and Technology (Organisational unit)

    Sigrid Bekmeier-Feuerhahn (Full member)

    01.10.201002.2016

    Activity: MembershipLeuphana academic councils and committeesLeuphana Academic Committees

  44. School of Management and Technology (Organisational unit)

    Sigrid Bekmeier-Feuerhahn (Deputy member)

    02.2016 → …

    Activity: MembershipLeuphana academic councils and committeesLeuphana Academic Committees

  45. School of Management and Technology (Organisational unit)

    Sigrid Bekmeier-Feuerhahn (Chair)

    13.07.2016

    Activity: MembershipLeuphana academic councils and committeesLeuphana Academic Committees

  46. School of Management and Technology (Organisational unit)

    Sigrid Bekmeier-Feuerhahn (Chair)

    201831.03.2022

    Activity: MembershipLeuphana academic councils and committeesLeuphana Academic Committees

  47. Academic councils, panels and committees
  48. College (Organisational unit)

    Sigrid Bekmeier-Feuerhahn (Chair)

    2016 → …

    Activity: MembershipAcademic councils, panels and committeesEducation

  49. School of Management and Technology (Organisational unit)

    Sigrid Bekmeier-Feuerhahn (Chair)

    2016 → …

    Activity: MembershipAcademic councils, panels and committeesEducation

  50. School of Management and Technology (Organisational unit)

    Sigrid Bekmeier-Feuerhahn (Chair)

    2016 → …

    Activity: MembershipAcademic councils, panels and committeesEducation

  51. School of Management and Technology (Organisational unit)

    Sigrid Bekmeier-Feuerhahn (Chair)

    2016 → …

    Activity: MembershipAcademic councils, panels and committeesEducation

  52. Guest lectures
  53. Absatztheorie

    Sigrid Bekmeier-Feuerhahn (Speaker)

    1993

    Activity: Talk or presentationGuest lecturesEducation

  54. Kulturmarketing: Theorien, Strategien und Gestaltungsinstrumente

    Sigrid Bekmeier-Feuerhahn (Lecturer)

    13.11.201512.12.2015

    Activity: Talk or presentationGuest lecturesEducation

  55. Nutzen von Social-Media-Einsatz in Kleinen Mittelständischen Unternehmen

    Jörg Sikkenga (Speaker), Ulrike Adam (Speaker) & Sigrid Bekmeier-Feuerhahn (Speaker)

    2012

    Activity: Talk or presentationGuest lecturesTransfer

  56. Wann empfehlen Besucher Kulturveranstaltungen weiter und warum tun sie dieses?

    Jörg Sikkenga (Speaker) & Sigrid Bekmeier-Feuerhahn (Speaker)

    2010

    Activity: Talk or presentationGuest lecturesTransfer

  57. Zu schön um wahr zu sein

    Andreas Heinen (Oral presentation) & Sigrid Bekmeier-Feuerhahn (Oral presentation)

    29.10.2013

    Activity: Talk or presentationGuest lecturesTransfer

  58. External workshops, courses, seminars
  59. Doktorandenwerkstatt 2013

    Sigrid Bekmeier-Feuerhahn (Organiser), Sevda Helpap (Participant), Ulrike Adam (Participant), Nadine Ober-Heilig (Participant), Andreas Heinen (Participant) & Paula Maria Bögel (Participant)

    07.11.201309.11.2013

    Activity: Participating in or organising an academic or articstic eventExternal workshops, courses, seminarsResearch

  60. Perspectives on sustainable consumption - SCP 2015

    Paula Maria Bögel (Participant), Sigrid Bekmeier-Feuerhahn (Coauthor) & Regine Herbrik (Coauthor)

    20.04.201524.04.2015

    Activity: Participating in or organising an academic or articstic eventExternal workshops, courses, seminarsResearch

  61. Conferences
  62. 13. Jahrestagung Fachverband Kultutmanagement - 2020

    Sigrid Bekmeier-Feuerhahn (Participant)

    23.01.202025.01.2020

    Activity: Participating in or organising an academic or articstic eventConferencesResearch

  63. 20th EMAN Conference 2016

    Katharina Hetze (Speaker), Paula Maria Bögel (Speaker) & Sigrid Bekmeier-Feuerhahn (Coauthor)

    22.09.201623.09.2016

    Activity: Participating in or organising an academic or articstic eventConferencesResearch

  64. 22. Jahrestagung der DGPuK-Fachgruppe PR und Organisationskommunikation - 2015

    Sigrid Bekmeier-Feuerhahn (Speaker), Christian Rudeloff (Speaker), Jana Kollat (Coauthor) & Jörg Sikkenga (Coauthor)

    05.11.201507.11.2015

    Activity: Participating in or organising an academic or articstic eventConferencesResearch

  65. 2. Jahrestagung des Fachverbandes für Kulturmanagement - 2008

    Sigrid Bekmeier-Feuerhahn (Organiser)

    18.01.200819.01.2008

    Activity: Participating in or organising an academic or articstic eventConferencesTransfer

  66. 3. Arbeitstagung des Fachverbandes für Kulturmanagement - 2010

    Sigrid Bekmeier-Feuerhahn (Organiser)

    15.01.201016.01.2010

    Activity: Participating in or organising an academic or articstic eventConferencesTransfer

  67. 3. Jahrestagung des Fachverbandes für Kulturmanagement - 2009

    Sigrid Bekmeier-Feuerhahn (Organiser)

    16.01.200917.01.2009

    Activity: Participating in or organising an academic or articstic eventConferencesTransfer

  68. 47th Annual Conference of European Marketing Academy - EMAC 2018

    Verena Batt (Participant) & Sigrid Bekmeier-Feuerhahn (Participant)

    30.05.201801.06.2018

    Activity: Participating in or organising an academic or articstic eventConferencesResearch

  69. 50. Jahrestagung der Kommission Marketing - 2020

    Sigrid Bekmeier-Feuerhahn (Participant)

    23.01.202025.01.2020

    Activity: Participating in or organising an academic or articstic eventConferencesResearch

  70. 5. Jahrestagung des Fachverbandes für Kulturmanagement 2011

    Sigrid Bekmeier-Feuerhahn (Organiser)

    13.01.201115.01.2011

    Activity: Participating in or organising an academic or articstic eventConferencesTransfer

  71. 5th International Conference of the Sustainable Consumption Research and Action Initiative (SCORAI), 21st European Roundtable on Sustainable Consumption and Production (ERSCP)

    Stephan Wallaschkowski (Speaker), Sigrid Bekmeier-Feuerhahn (Coauthor) & Susanne Stark (Coauthor)

    05.07.202308.07.2023

    Activity: Participating in or organising an academic or articstic eventConferencesResearch

  72. 5th Producto Lifetimes and the Environment Conference (PLATE 2023): Gender roles as barriers to sustainable fashion lifetimes. How a deconstruction of norms can exted the use phase of garments.

    Stephan Wallaschkowski (Speaker), Sigrid Bekmeier-Feuerhahn (Coauthor) & Susanne Stark (Coauthor)

    31.05.202302.06.2023

    Activity: Participating in or organising an academic or articstic eventConferencesResearch

  73. 6. Jahrestagung des Fachverbandes für Kulturmanagement 2012

    Sigrid Bekmeier-Feuerhahn (Organiser)

    12.01.201214.01.2012

    Activity: Participating in or organising an academic or articstic eventConferencesTransfer

  74. 6. Jahrestagung des Fachverbands für Kulturmanagement - 2013

    Sigrid Bekmeier-Feuerhahn (Organiser)

    17.01.201319.01.2013

    Activity: Participating in or organising an academic or articstic eventConferencesTransfer

  75. 7th International Conference on Corporate Sustainability and Responsibility

    Katharina Hetze (Speaker), Paula Maria Bögel (Coauthor) & Sigrid Bekmeier-Feuerhahn (Coauthor)

    14.09.201616.09.2016

    Activity: Participating in or organising an academic or articstic eventConferencesResearch

  76. 8. Jahrestagung des Fachverbandes Kulturmanagement 2014

    Sigrid Bekmeier-Feuerhahn (Organiser)

    16.01.201418.01.2014

    Activity: Participating in or organising an academic or articstic eventConferencesTransfer

  77. 9. Jahrestagung des Fachverbandes Kulturmanagement - 2015

    Sigrid Bekmeier-Feuerhahn (Organiser)

    15.01.201517.01.2015

    Activity: Participating in or organising an academic or articstic eventConferencesTransfer

  78. Arbeitstagung Kulturmanagement - 2006

    Sigrid Bekmeier-Feuerhahn (Organiser)

    07.12.200609.12.2006

    Activity: Participating in or organising an academic or articstic eventConferencesTransfer

  79. DERMARKENTAG2016

    Nadine Ober-Heilig (Speaker), Sigrid Bekmeier-Feuerhahn (Coauthor) & Jana Kollat (Coauthor)

    29.09.201630.09.2016

    Activity: Participating in or organising an academic or articstic eventConferencesResearch

  80. Jahrestagung der Forschungsgruppe Konsum und Verhalten - 2004

    Sigrid Bekmeier-Feuerhahn (Organiser)

    24.09.200426.09.2004

    Activity: Participating in or organising an academic or articstic eventConferencesResearch

  81. Jahrestreffen der Forschungsgruppe Konsum & Verhalten - 2018

    Sigrid Bekmeier-Feuerhahn (Organiser) & Magda Lena Schütz (Moderator)

    20.09.201822.09.2018

    Activity: Participating in or organising an academic or articstic eventConferencesResearch

  82. Mythos Publikum

    Sigrid Bekmeier-Feuerhahn (Speaker)

    05.12.201706.12.2017

    Activity: Participating in or organising an academic or articstic eventConferencesResearch

  83. Editor of series
  84. Leipziger Universitätsverlag und Akademische Verlagsanstalt AVA (Publisher)

    Sigrid Bekmeier-Feuerhahn (Editor)

    2010 → …

    Activity: Publication peer-review and editorial workEditor of seriesResearch

  85. Springer (Publisher)

    Sigrid Bekmeier-Feuerhahn (Editor)

    2001 → …

    Activity: Publication peer-review and editorial workEditor of seriesResearch

  86. transcript Verlag (Publisher)

    Sigrid Bekmeier-Feuerhahn (Editor)

    20092014

    Activity: Publication peer-review and editorial workEditor of seriesResearch