Professorship for Information Systems, in particular Data Science
Organisational unit: Professoship
Organisation profile
The Business Informatics working group, in particular Data Science, headed by Prof Dr Burkhardt Funk, is dedicated to the development and application of data-driven methods for decision support in companies and public institutions.
Main research areas
The research focus lies on the use of data science and machine learning to analyse large amounts of data in order to optimise processes and decisions. A central topic is the development of intelligent systems that support decisions through data-based predictions. Fields of application include healthcare and various operational functions (e.g. marketing, accounting). We have developed approaches for predicting the effectiveness and personalisation of healthcare interventions, methods for extracting knowledge from documents (business documents, scientific papers) and for optimal budget allocation in marketing.
- 2014
- Published
Information Technology in Environmental Engineering: Selected Contributions to the Sixth International Conference on Information Technologies in Environmental Engineering (ITEE2013)
Funk, B. (Editor), Niemeyer, P. (Editor) & Marx Gómez, J. (Editor), 2014, Berlin/Heidelberg: Springer. 228 p.Research output: Books and anthologies › Conference proceedings › Research
- Published
Kanalübergreifende Werbewirkungsanalyse in Echtzeit
Funk, B., 2014, Realtime Advertising: Digitales Marketing in Echtzeit: Strategien, Konzepte und Perspektiven. Busch, O. (ed.). Wiesbaden: Gabler Verlag, p. 41-51 11 p.Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Transfer
- Published
Real-Time-Advertising
Stange, M. & Funk, B., 2014, In: Wirtschaftsinformatik. 56, 5, p. 335-338 4 p.Research output: Journal contributions › Journal articles › Research › peer-review
- 2013
- Published
A Cross-Industry Analysis of the Spillover Effect in Paid Search Advertising
Nottorf, F. & Funk, B., 09.2013, In: Electronic Markets. 23, 3, p. 205-216 12 p.Research output: Journal contributions › Journal articles › Research › peer-review
- Published
Freie Pizzawahl für Informatiker und Wirtschaftsinformatiker: Didaktische Herausforderungen für Informatik und Wirtschaftsinformatik angesichts der digitalen Gesellschaft
Rolf, A., Möller, A., Funk, B. & Niemeyer, P., 02.2013, In: Informatik-Spektrum. 36, 1, p. 90-98 9 p.Research output: Journal contributions › Journal articles › Education › peer-review
- Published
Development of a Mobile Application for People with Panic Disorder as augmentation for an Internet-based Intervention
Kleine Stegemann, S., Ebenfeld, L., Lehr, D., Berking, M. & Funk, B., 2013, 2013 Federated Conference on Computer Science and Information Systems, FedCSIS 2013: Conference on Computer Science and Information Systems. Polskie Towarzystwo Informatyczne, p. 1331-1337 7 p. 6644187. (2013 Federated Conference on Computer Science and Information Systems, FedCSIS 2013).Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review
- Published
Green Big Data – eine Green IT/Green IS Perspektive auf Big Data
Hansmann, T., Funk, B. & Niemeyer, P., 2013, IT-gestütztes Ressourcen- und Energiemanagement: Konferenzband zu den 5. BUIS-Tagen. Marx Gómez, J. C., Lang, C. & Wohlgemuth, V. (eds.). Springer Vieweg, p. 455-466 12 p.Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review
- Published
The Economic Value of Clickstream Data From an Advertiser's Perspective
Nottorf, F. & Funk, B., 2013, ECIS 2013 Proceedings. Atlanta, GA: AIS eLibrary, 12 p.Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review
- 2012
- Published
The User-Journey in Online Search: An Empirical Study of the Generic-to-Branded Spillover Effect based on User-level Data
Nottorf, F., Mastel, A. & Funk, B., 01.01.2012, Proceedings of the International Conference on Data Communication Networking, e-Business and Optical Communication Systems, ICETE: DCNET 2012, ICE-B 2012, OPTICS 2012. Obaidat, M. S., Sevillano, J. L., Zhang, Z., Marca, D., van Sinderen, M., Marzo, J. L. & Nicopolitidis, P. (eds.). Science and Technology Publications, Lda (SciTePress), p. 145-154 10 p. (DCNET 2012, ICE-B 2012, OPTICS 2012 - Proceedings of the International Conference on Data Communication Networking, e-Business and Optical Communication Systems, ICETE).Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review
- Published
An Integrated Case Study of the Concepts and Applications of SAP ERP HCM
Lehmann, M., Funk, B., Niemeyer, P. & Weidner, S., 2012, Advanced Information Technology in Education. Thaung, K. S. (ed.). Berlin Heidelberg: Springer, p. 117-125 9 p. (Advances in Intelligent and Soft Computing; vol. 126/2012).Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research › peer-review