Cross-Channel Real-Time Response Analysis

Funk, B. & Abou Nabout, N., 2016, Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time. Busch, O. (ed.). Springer, p. 141-151 11 p.

Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Transfer

Kosten-Effektivitäts-Analyse eines Online Programmes zur Reduktion von depressiven Beschwerden bei Personen mit Diabetes mellitus Typ 1 und Typ 2

Nobis, S., Ebert, D. D., Lehr, D., Smit, F., Buntrock, C., Berking, M., Baumeister, H., Snoek, F., Funk, B. & Riper, H., 2016, 15. Kongress der Deutschen Gesellschaft für Verhaltensmedizin und Verhaltensmodifikation: Verhaltensmedizin 2.0 - von eHealth zu mHealth, 25. bis 27. Februar 2016 Johannes Gutenberg-Universität Mainz, Abstractband. Johannes Gutenberg-Universität Mainz, p. 9 1 p.

Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review

How Much Tracking Is Necessary? - The Learning Curve in Bayesian User Journey Analysis

Stange, M. & Funk, B., 29.05.2015, Proceedings of the Twenty-Third European Conference on Information Systems. AIS eLibrary, 13 p.

Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review

Datenschutzbedenken in Sozialen Netzen -: ein Strukturgleichungsmodell

Kuckertz, M. & Funk, B., 2015, Smart Enterprise Engineering: 12. Internationale Tagung Wirtschaftsinformatik (WI 2015), Tagungsband. Thomas., O. & Teuteberg, F. (eds.). Osnabrück: Universität Osnabrück, p. 1771-1785 15 p.

Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review

Do Specific Text Features Influence Click Probabilities in Paid Search Advertising?

Blask, T-B., 01.01.2014, ICE-B 2014 - Proceedings of the 11th International Conference on e-Business, Part of ICETE 2014 - 11th International Joint Conference on e-Business and Telecommunications. Holzinger, A., van Sinderen, M., Dolog, P. & Obaidat, M. S. (eds.). Science and Technology Publications, Lda (SciTePress), p. 55-62 8 p. (ICE-B 2014 - Proceedings of the 11th International Conference on e-Business, Part of ICETE 2014 - 11th International Joint Conference on e-Business and Telecommunications).

Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review

Consumer Online Search Behavior: A Cross-Industry Analysis Based on User-Level Data

Nottorf, F., Mastel, A. & Funk, B., 2014, E-Business and Telecommunications: International Joint Conference, ICETE 2012. Rome, Italy, July 24–27, 2012, Revised Selected Papers. Obaidat, M. S. & Filipe, J. (eds.). Heidelberg: Springer, p. 72-87 16 p. (Communications in Computer and Information Science; vol. 455).

Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review

Green Big Data: A Green IT/Green IS Perspective on Big Data

Hansmann, T., Funk, B. & Niemeyer, P., 2014, Information Technologies in Environmental Engineering: Selected Contributions to the Sixth International Conference on Information Technologies in Environmental Engineering (ITEE2013). Funk, B., Niemeyer, P. & Gómez, J. M. (eds.). Berlin, Heidelberg: Springer, p. 67-76 10 p.

Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review