Professorship for Business Management, in Particular Communication and Cultural Management
Organisational unit: Section
- 2014
“No Goal Conflict!” Using experience design in museums to achieve marketing objectives in combination with their institutional objectives
Nadine Ober-Heilig (Speaker) & Sigrid Bekmeier-Feuerhahn (Coauthor)
03.06.2014 → 06.06.2014Activity: Talk or presentation › Conference Presentations › Research
European Academy of Management - EURAM 2014
Sevda Helpap (Participant)
02.06.2014 → 03.06.2014Activity: Participating in or organising an academic or articstic event › External workshops, courses, seminars › Research
8. Jahrestagung des Fachverbandes Kulturmanagement 2014
Sigrid Bekmeier-Feuerhahn (Organiser)
16.01.2014 → 18.01.2014Activity: Participating in or organising an academic or articstic event › Conferences › Transfer
New-Delhi Institute of Management
Sevda Helpap (Visiting researcher)
03.01.2014 → 01.03.2014Activity: Visiting an external institution › Visiting an external academic institution › Research
- 2013
39th Annual Conference of the European International Business Academy - EIBA 2013
Sevda Helpap (presenter)
12.12.2013 → 14.12.2013Activity: Participating in or organising an academic or articstic event › Conferences › Research
Doktorandenwerkstatt 2013
Sigrid Bekmeier-Feuerhahn (Organiser), Sevda Helpap (Participant), Ulrike Adam (Participant), Nadine Ober-Heilig (Participant), Andreas Heinen (Participant) & Paula Maria Bögel (Participant)
07.11.2013 → 09.11.2013Activity: Participating in or organising an academic or articstic event › External workshops, courses, seminars › Research
Ergebnispräsentation Besucherstudie Nationaltheater Mannheim: Segmentierung und Umwegrentabilität
Andreas Heinen (Lecturer)
06.11.2013Activity: Talk or presentation › Guest lectures › Transfer
Zu schön um wahr zu sein
Andreas Heinen (Oral presentation) & Sigrid Bekmeier-Feuerhahn (Oral presentation)
29.10.2013Activity: Talk or presentation › Guest lectures › Transfer
Internationales Change Management: Kommunikation internationaler Veränderungsprozesse
Sevda Helpap (Oral presentation)
28.10.2013Activity: Talk or presentation › Guest lectures › Education
Jahrestagung der Forschungsgruppe Konsum und Verhalten - 2013
Jörg Sikkenga (Speaker)
19.09.2013 → 21.09.2013Activity: Participating in or organising an academic or articstic event › Conferences › Research