Stakeholder-involvement strategy is one important communicative approach for implementing CSR. Clearly, stakeholder-involvement strategies necessitate motivating employees to participate. Recent research focuses on employees as stakeholders, an examines their role in various CSR outcomes. By contrast, this research seeks to identify antecedents of a successful participative CSR process involving employees. Applying Theory of Planned Behavior (TPB), this explorative study suggests how it may be extended.