Professorship for Business Management, in Particular Communication and Cultural Management
Organisational unit: Professoship
Organisation profile
The Chair of Business Administration, with emphasis on Communication and Cultural Management under the direction of Prof. Dr. Sigrid Bekmeier-Feuerhahn, deals with questions of strategic corporate communication, in particular with questions that move executives and present them with new challenges.
Main research areas
Our research focuses on communication management and ranges from communication in the process of change, corporate perception and reputation, and branding to questions of communication management in cultural institutions, which are currently gaining particular relevance in view of the current dynamics in the cultural landscape. The basis of our research is an interdisciplinary theory formation, which includes economic-, social communication- and behavioural scientific findings as well as interdisciplinary aspects of cultural studies.
In the field of teaching, the chair is involved in numerous teaching programmes and courses at Bachelor, Master and doctoral level at Leuphana University. In addition, it is involved in the transfer of research into practice through numerous theory-practice concepts.
- Peer review of publicationen
Journal of the Association for Information Science and Technology (Journal)
Seitz, L. (Reviewer)
2021Activity: Publication peer-review and editorial work › Peer review of publicationen › Research
Zeitschrift für Kulturmanagement: Kunst, Politik, Wirtschaft und Gesellschaft (Journal)
Bekmeier-Feuerhahn, S. (Reviewer)
01.2015Activity: Publication peer-review and editorial work › Peer review of publicationen › Transfer
- Conference Presentations
Challenges and Possibilities of Digitization During the Pandemic: The Cuban Case and Questions of Access
Jakob, L. (Speaker)
13.01.2021Activity: Talk or presentation › Conference Presentations › Transfer
Change Communication from an Intercultural Perspective - Culture Specific Objectives of Change Communication
Helpap, S. (Speaker)
13.09.2012Activity: Talk or presentation › Conference Presentations › Research
CSR communcation: trigger of crisis risk?
Herbrik, R. (Speaker), Bögel, P. M. (Speaker) & Bekmeier-Feuerhahn, S. (Coauthor)
20.02.2015 → 21.02.2015Activity: Talk or presentation › Conference Presentations › Research
Cultural Differences in the Credibility of Cause-Related Marketing Campaigns – A German-Chinese Comparison
Bögel, P. M. (presenter), Cotton-Chan, V. Y. K. (Coauthor), Ulsamer, L. (Coauthor) & Bekmeier-Feuerhahn, S. (Coauthor)
21.09.2017 → 23.09.2017Activity: Talk or presentation › Conference Presentations › Research
Deeper Insights into Different Consumer Perceptions of CSR Communication: Germany vs. United States vs. China
Batt, V. (Speaker) & Bekmeier-Feuerhahn, S. (Speaker)
29.05.2018Activity: Talk or presentation › Conference Presentations › Research
Does Anthropomorphism in Chatbots Enhance Customers' Willingness to Pay?
Seitz, L. (Speaker)
27.05.2022Activity: Talk or presentation › Conference Presentations › Research
Empathic Healthcare Chatbots: Comparing the Effects of Emotional Expression and Caring Behavior
Seitz, L. (Speaker)
13.12.2021Activity: Talk or presentation › Conference Presentations › Research
"Exploring Gender Stereotypes and Gender Role Expectations in Clothing Consumption"
Wallaschkowski, S. (Speaker), Niehuis, E. (Speaker), Bekmeier-Feuerhahn, S. (Coauthor) & Stark, S. (Coauthor)
09.07.2018 → 12.07.2018Activity: Talk or presentation › Conference Presentations › Research