Professorship for Business Management, in Particular Communication and Cultural Management

Organisational unit: Professoship

Organisation profile

The Chair of Business Administration, with emphasis on Communication and Cultural Management under the direction of Prof. Dr. Sigrid Bekmeier-Feuerhahn, deals with questions of strategic corporate communication, in particular with questions that move executives and present them with new challenges.

Main research areas

Our research focuses on communication management and ranges from communication in the process of change, corporate perception and reputation, and branding to questions of communication management in cultural institutions, which are currently gaining particular relevance in view of the current dynamics in the cultural landscape. The basis of our research is an interdisciplinary theory formation, which includes economic-, social communication- and behavioural scientific findings as well as interdisciplinary aspects of cultural studies.

In the field of teaching, the chair is involved in numerous teaching programmes and courses at Bachelor, Master and doctoral level at Leuphana University. In addition, it is involved in the transfer of research into practice through numerous theory-practice concepts.

  1. Peer review of publicationen
  2. Journal of the Association for Information Science and Technology (Journal)

    Seitz, L. (Reviewer)

    2021

    Activity: Publication peer-review and editorial workPeer review of publicationenResearch

  3. Zeitschrift für Kulturmanagement: Kunst, Politik, Wirtschaft und Gesellschaft (Journal)

    Bekmeier-Feuerhahn, S. (Reviewer)

    01.2015

    Activity: Publication peer-review and editorial workPeer review of publicationenTransfer

  4. Conference Presentations
  5. Challenges and Possibilities of Digitization During the Pandemic: The Cuban Case and Questions of Access

    Jakob, L. (Speaker)

    13.01.2021

    Activity: Talk or presentationConference PresentationsTransfer

  6. Change Communication from an Intercultural Perspective - Culture Specific Objectives of Change Communication

    Helpap, S. (Speaker)

    13.09.2012

    Activity: Talk or presentationConference PresentationsResearch

  7. CSR communcation: trigger of crisis risk?

    Herbrik, R. (Speaker), Bögel, P. M. (Speaker) & Bekmeier-Feuerhahn, S. (Coauthor)

    20.02.201521.02.2015

    Activity: Talk or presentationConference PresentationsResearch

  8. Cultural Differences in the Credibility of Cause-Related Marketing Campaigns – A German-Chinese Comparison

    Bögel, P. M. (presenter), Cotton-Chan, V. Y. K. (Coauthor), Ulsamer, L. (Coauthor) & Bekmeier-Feuerhahn, S. (Coauthor)

    21.09.201723.09.2017

    Activity: Talk or presentationConference PresentationsResearch

  9. Deeper Insights into Different Consumer Perceptions of CSR Communication: Germany vs. United States vs. China

    Batt, V. (Speaker) & Bekmeier-Feuerhahn, S. (Speaker)

    29.05.2018

    Activity: Talk or presentationConference PresentationsResearch

  10. Does Anthropomorphism in Chatbots Enhance Customers' Willingness to Pay?

    Seitz, L. (Speaker)

    27.05.2022

    Activity: Talk or presentationConference PresentationsResearch

  11. Empathic Healthcare Chatbots: Comparing the Effects of Emotional Expression and Caring Behavior

    Seitz, L. (Speaker)

    13.12.2021

    Activity: Talk or presentationConference PresentationsResearch

  12. "Exploring Gender Stereotypes and Gender Role Expectations in Clothing Consumption"

    Wallaschkowski, S. (Speaker), Niehuis, E. (Speaker), Bekmeier-Feuerhahn, S. (Coauthor) & Stark, S. (Coauthor)

    09.07.201812.07.2018

    Activity: Talk or presentationConference PresentationsResearch