Professorship for Business Management, in Particular Communication and Cultural Management
Organisational unit: Section
- Presentations (poster etc.)
3rd International Conference of the Sustainable Fashion Consumption Research and Action Initiative 2018
Stephan Wallaschkowski (Speaker), Elena Niehuis (Speaker), Sigrid Bekmeier-Feuerhahn (Coauthor) & Susanne Stark (Coauthor)
27.06.2018 → 30.06.2018Activity: Talk or presentation › Presentations (poster etc.) › Research
43rd Annual Conference of the European Marketing Academy - EMAC 2014
Paula Maria Bögel (presenter), Sigrid Bekmeier-Feuerhahn (Coauthor) & Andreas Heinen (Coauthor)
03.06.2014 → 06.06.2014Activity: Talk or presentation › Presentations (poster etc.) › Research
Annual Conference of the European Marketing Academy - EMAC 2017
Elena Niehuis (Speaker), Sigrid Bekmeier-Feuerhahn (Coauthor) & Stephan Wallaschkowski (Coauthor)
23.05.2017 → 26.05.2017Activity: Talk or presentation › Presentations (poster etc.) › Research
"Commited by Tradition. Value Orientations as Influencing Factors in Sustainable Clothing Consumption"
Elena Niehuis (Speaker), Stephan Wallaschkowski (Speaker), Sigrid Bekmeier-Feuerhahn (Coauthor) & Susanne Stark (Coauthor)
29.05.2018 → 01.06.2018Activity: Talk or presentation › Presentations (poster etc.) › Research
Cross-cultural differences in consumers' perception of the credibility of cause-related marketing (CRM) campaigns
Paula Maria Bögel (presenter), Sigrid Bekmeier-Feuerhahn (Coauthor) & Ella-Sophie Hannemann (Coauthor)
17.09.2015 → 19.09.2015Activity: Talk or presentation › Presentations (poster etc.) › Research
Cultural differences in the credibility of cause-related marketing campaigns - A German-Chinese comparison
Paula Maria Bögel (presenter) & Sigrid Bekmeier-Feuerhahn (Coauthor)
21.09.2017 → 23.09.2017Activity: Talk or presentation › Presentations (poster etc.) › Research
"Exploring Gender Stereotypes in Clothing Consumption from a Sustainability Marketing Persepective"
Stephan Wallaschkowski (Speaker), Elena Niehuis (Coauthor), Sigrid Bekmeier-Feuerhahn (Coauthor) & Susanne Stark (Coauthor)
29.05.2018 → 01.06.2018Activity: Talk or presentation › Presentations (poster etc.) › Research
"Gender Inequality as Barrier to Sustainable Clothing Consumption. Empirical Evidence from Germany"
Stephan Wallaschkowski (presenter), Sigrid Bekmeier-Feuerhahn (Coauthor) & Susanne Stark (Coauthor)
10.06.2020 → 12.06.2020Activity: Talk or presentation › Presentations (poster etc.) › Research
"Gender Inequality as Structural Barrier to Sustainable Clothing Consumption. Empirical Evidence from Germany."
Stephan Wallaschkowski (presenter), Sigrid Bekmeier-Feuerhahn (Coauthor) & Susanne Stark (Coauthor)
18.08.2020 → 21.08.2020Activity: Talk or presentation › Presentations (poster etc.) › Research
Online CSR communication in German-speaking countries ('DACH-region')
Katharina Hetze (presenter), Sigrid Bekmeier-Feuerhahn (Coauthor), Yvonne Glock (Coauthor) & Paula Maria Bögel (Coauthor)
21.09.2017 → 23.09.2017Activity: Talk or presentation › Presentations (poster etc.) › Research
Processing of CSR communication: Insights from the ELM
Paula Maria Bögel (presenter)
18.09.2013 → 20.09.2013Activity: Talk or presentation › Presentations (poster etc.) › Research
Strategies in Communicating the Change Vision: How Power Distance-Orientation Maderates Recipients'Reactions towards Change Communication Strategies
Sevda Helpap (presenter)
24.06.2013 → 28.06.2013Activity: Talk or presentation › Presentations (poster etc.) › Research
- Conference Presentations
Challenges and Possibilities of Digitization During the Pandemic: The Cuban Case and Questions of Access
Lea Jakob (Speaker)
13.01.2021Activity: Talk or presentation › Conference Presentations › Transfer
CSR communcation: trigger of crisis risk?
Regine Herbrik (Speaker), Paula Maria Bögel (Speaker) & Sigrid Bekmeier-Feuerhahn (Coauthor)
20.02.2015 → 21.02.2015Activity: Talk or presentation › Conference Presentations › Research
Cultural Differences in the Credibility of Cause-Related Marketing Campaigns – A German-Chinese Comparison
Paula Maria Bögel (presenter), Valentina Yee Kwan Cotton-Chan (Coauthor), L. Ulsamer (Coauthor) & Sigrid Bekmeier-Feuerhahn (Coauthor)
21.09.2017 → 23.09.2017Activity: Talk or presentation › Conference Presentations › Research
Deeper Insights into Different Consumer Perceptions of CSR Communication: Germany vs. United States vs. China
Verena Batt (Speaker) & Sigrid Bekmeier-Feuerhahn (Speaker)
29.05.2018Activity: Talk or presentation › Conference Presentations › Research
Does Anthropomorphism in Chatbots Enhance Customers' Willingness to Pay?
Lennart Seitz (Speaker)
27.05.2022Activity: Talk or presentation › Conference Presentations › Research
Empathic Healthcare Chatbots: Comparing the Effects of Emotional Expression and Caring Behavior
Lennart Seitz (Speaker)
13.12.2021Activity: Talk or presentation › Conference Presentations › Research
"Exploring Gender Stereotypes and Gender Role Expectations in Clothing Consumption"
Stephan Wallaschkowski (Speaker), Elena Niehuis (Speaker), Sigrid Bekmeier-Feuerhahn (Coauthor) & Susanne Stark (Coauthor)
09.07.2018 → 12.07.2018Activity: Talk or presentation › Conference Presentations › Research
"Gender Specific Values in Sustainable Clothing Consumption"
Elena Niehuis (Speaker), Stephan Wallaschkowski (Speaker), Sigrid Bekmeier-Feuerhahn (Coauthor) & Susanne Stark (Coauthor)
27.06.2018 → 30.06.2018Activity: Talk or presentation › Conference Presentations › Research