Professorship for Business Management, in Particular Communication and Cultural Management

Organisational unit: Section

  1. Ergebnispräsentation Besucherstudie Nationaltheater Mannheim: Segmentierung und Umwegrentabilität

    Andreas Heinen (Lecturer)

    06.11.2013

    Activity: Talk or presentationGuest lecturesTransfer

  2. Empathic Healthcare Chatbots: Comparing the Effects of Emotional Expression and Caring Behavior

    Lennart Seitz (Speaker)

    13.12.2021

    Activity: Talk or presentationConference PresentationsResearch

  3. EAWOP Small Group Meeting 2016

    Sevda Helpap (presenter)

    08.06.201610.06.2016

    Activity: Participating in or organising an academic or articstic eventConferencesResearch

  4. Doktorandenwerkstatt 2013

    Sigrid Bekmeier-Feuerhahn (Organiser), Sevda Helpap (Participant), Ulrike Adam (Participant), Nadine Ober-Heilig (Participant), Andreas Heinen (Participant) & Paula Maria Bögel (Participant)

    07.11.201309.11.2013

    Activity: Participating in or organising an academic or articstic eventExternal workshops, courses, seminarsResearch

  5. Does Anthropomorphism in Chatbots Enhance Customers' Willingness to Pay?

    Lennart Seitz (Speaker)

    27.05.2022

    Activity: Talk or presentationConference PresentationsResearch

  6. DERMARKENTAG2016

    Nadine Ober-Heilig (Speaker), Sigrid Bekmeier-Feuerhahn (Coauthor) & Jana Kollat (Coauthor)

    29.09.201630.09.2016

    Activity: Participating in or organising an academic or articstic eventConferencesResearch

  7. Deeper Insights into Different Consumer Perceptions of CSR Communication: Germany vs. United States vs. China

    Verena Batt (Speaker) & Sigrid Bekmeier-Feuerhahn (Speaker)

    29.05.2018

    Activity: Talk or presentationConference PresentationsResearch

  8. Cultural Differences in the Credibility of Cause-Related Marketing Campaigns – A German-Chinese Comparison

    Paula Maria Bögel (presenter), Valentina Yee Kwan Cotton-Chan (Coauthor), L. Ulsamer (Coauthor) & Sigrid Bekmeier-Feuerhahn (Coauthor)

    21.09.201723.09.2017

    Activity: Talk or presentationConference PresentationsResearch

  9. Cultural differences in the credibility of cause-related marketing campaigns - A German-Chinese comparison

    Paula Maria Bögel (presenter) & Sigrid Bekmeier-Feuerhahn (Coauthor)

    21.09.201723.09.2017

    Activity: Talk or presentationPresentations (poster etc.)Research

  10. CSR communcation: trigger of crisis risk?

    Regine Herbrik (Speaker), Paula Maria Bögel (Speaker) & Sigrid Bekmeier-Feuerhahn (Coauthor)

    20.02.201521.02.2015

    Activity: Talk or presentationConference PresentationsResearch

  11. Cross-cultural differences in consumers' perception of the credibility of cause-related marketing (CRM) campaigns

    Paula Maria Bögel (presenter), Sigrid Bekmeier-Feuerhahn (Coauthor) & Ella-Sophie Hannemann (Coauthor)

    17.09.201519.09.2015

    Activity: Talk or presentationPresentations (poster etc.)Research

  12. "Commited by Tradition. Value Orientations as Influencing Factors in Sustainable Clothing Consumption"

    Elena Niehuis (Speaker), Stephan Wallaschkowski (Speaker), Sigrid Bekmeier-Feuerhahn (Coauthor) & Susanne Stark (Coauthor)

    29.05.201801.06.2018

    Activity: Talk or presentationPresentations (poster etc.)Research

  13. College (Organisational unit)

    Sigrid Bekmeier-Feuerhahn (Coordinator)

    01.04.201631.03.2017

    Activity: MembershipLeuphana academic councils and committeesLeuphana Academic Committees

  14. College (Organisational unit)

    Sigrid Bekmeier-Feuerhahn (Chair)

    2016 → …

    Activity: MembershipAcademic councils, panels and committeesEducation

  15. College (Organisational unit)

    Sigrid Bekmeier-Feuerhahn (Coordinator)

    01.04.202431.03.2026

    Activity: MembershipLeuphana academic councils and committeesLeuphana Academic Committees

  16. Challenges and Possibilities of Digitization During the Pandemic: The Cuban Case and Questions of Access

    Lea Jakob (Speaker)

    13.01.2021

    Activity: Talk or presentationConference PresentationsTransfer

  17. Brokering Intercultural Exchange: Interrogating the Role of Arts and Cultural Management (External organisation)

    Lea Jakob (Member)

    2020

    Activity: MembershipLearned societies and special interest organisationsResearch

  18. Arbeitstagung Kulturmanagement - 2006

    Sigrid Bekmeier-Feuerhahn (Organiser)

    07.12.200609.12.2006

    Activity: Participating in or organising an academic or articstic eventConferencesTransfer

  19. Annual Conference of the European Marketing Academy - EMAC 2017

    Elena Niehuis (Speaker), Sigrid Bekmeier-Feuerhahn (Coauthor) & Stephan Wallaschkowski (Coauthor)

    23.05.201726.05.2017

    Activity: Talk or presentationPresentations (poster etc.)Research

  20. AKempor - Arbeitskreis empirische Personal- und Organisationsforschung (External organisation)

    Thorsten Jochims (Member)

    2008 → …

    Activity: MembershipAcademic councils, panels and committeesResearch