Professorship of Business Management, in Particular Strategic Management
Organisational unit: Section
Organisation profile
The Otto Group Chair of Strategic Management directed by Prof. Dr. Markus Reihlen focusses its research and teaching activities on various areas of management, in particular strategic and international management, entrepreneurship, organization design, and the management of professional service firms. Our research and teaching agenda is best described as interdisciplinary embedded in various local, national, and international networks. We work with a broad range of theoretical frameworks from sociology, economics, and organizational psychology. Our teaching philosophy reflects the interests in situated and collaborative learning. Instead of applying the frontal teaching method, we prefer student-centered teaching that encourages critical reflection and learning by both students and instructors.
The Otto Group Chair contributes to various teaching programs for undergraduate, graduate, and doctorate students at Leuphana University of Lüneburg. Among others, the chair is in charge of the extra-occupational MBA in Strategic Management for future leaders at the Otto Group and is involved in various university-industry-cooperations with companies.
Continuing education products
The international MBA in Strategic Management - a programme for Professionals
Business Development, Corporate Development and Strategy are combined with one another in the MBA Programme in Strategic Management.
The programme will familiarise you with classic theories of business development and strategic management while teaching you how to successfully apply the methods and tools of a manager internationally. Within the context of your own career experience, you will be encouraged to adopt different points of view as you reflect on factors relevant to success in general management and strategic management in particular, together with corporate development. The MBA Programme in Strategic Management takes a targeted approach to developing your personal and substantive skills further, so that you can approach situations not as invariable givens but as opportunities in which to seize the initiative and actively take charge.
English-language instruction in the MBA Programme in Strategic Management was originally developed in co-operation with the Otto Group under academic supervision of Leuphana University and has been accredited by FIBAA as exceeding the relevant quality requirements. From April 2013, the MBA in Strategic Management will also be available for external applicants as well as for employees of other co-operation partners.
- 2010
- Published
Management Consultancies as Institutional Agents: Strategies for Creating and Sustaining Institutional Capital
Reihlen, M., Smets, M. & Veit, A., 2010, Lüneburg: Otto Group Lehrstuhl für Strategisches Management an der Leuphana Universität Lüneburg, 29 p. (Discussion paper series; no. 1).Research output: Working paper › Working papers
- Published
Management Consulting Firms as Institutional Agents: Strategies for Creating and Sustaining Institutional Capital
Reihlen, M., Smets, M. & Veit, A., 2010, In: Schmalenbach Business Review. 62, 3, p. 317-339 23 p.Research output: Journal contributions › Journal articles › Research › peer-review
- 2009
- Published
Client-consultant interaction: Capturing social practices of professional service production
Nikolova, N., Reihlen, M. & Schlapfner, J-F., 09.2009, In: Scandinavian Journal of Management. 25, 3, p. 289-298 10 p.Research output: Journal contributions › Journal articles › Research › peer-review
- Published
Führung in Heterarchien
Reihlen, M., 2009, Management integrierter Wertschöpfungsnetzwerke. Albers, S. & Reihlen, M. (eds.). Köln: Kölner Wissenschaftsverlag, p. 75-111 37 p.Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research
- Published
Management integrierter Wertschöpfungsnetzwerke: Werner Delfmann zum 60. Geburtstag
Albers, S. & Reihlen, M. (ed.), 2009, Köln: Kölner Wissenschaftsverlag. 256 p.Research output: Books and anthologies › Collected editions and anthologies › Research
- Published
Prozessmanagement als Instrument für KMU
Wegner, U. & Schröder, K., 2009, Management-Instrumente in kleinen und mittleren Unternehmen. Meyer, J-A. (ed.). 1 ed. Lohmar: Eul Verlag, p. 395-405 10 p. (Jahrbuch der KMU-Forschung und -Praxis; vol. 2009).Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research
- 2008
- Published
Towards a socio-cognitive approach to knowledge transfer
Ringberg, T. & Reihlen, M., 07.2008, In: Journal of Management Studies. 45, 5, p. 912-935 24 p.Research output: Journal contributions › Journal articles › Research
- Published
Communication Assumptions in Consumer Research: An Alternative Socio-Cognitive Approach
Ringberg, T. & Reihlen, M., 2008, In: Consumption Markets & Culture. 11, 3, p. 173-189 17 p.Research output: Journal contributions › Journal articles › Research
- Published
Strategisches Logistikmanagement
Reihlen, M. & Delfmann, W., 2008, Handbuch Logistik. Arnold, D., Isermann, H., Kuhn, A., Tempelmeier, H. & Furmans, K. (eds.). 3. ed. Heidelberg: Springer, p. 891-897 7 p.Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Education
- Published
Zur motivatorischen Wirkung von Unternehmensvisionen
Wegner, U., 2008, Steuerung versus Emergenz: Entwicklung und Wachstum von Unternehmen: Festschrift zum 65. Geburtstag von Prof. Dr. Egbert Kahle. Bouncken, R. B. (ed.). 1 ed. Wiesbaden: Gabler Verlag, p. 243-261 20 p.Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research