Understanding storytelling in the context of information systems
Publikation: Beiträge in Sammelwerken › Aufsätze in Konferenzbänden › Forschung › begutachtet
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23rd Americas Conference on Information Systems (AMCIS 2017): A Tradition of Innovation. Band 2 Red Hook: Curran Associates, 2018. S. 1071-1080 (America's Conference on Information Systems; Band 2017-August, Nr. 23).
Publikation: Beiträge in Sammelwerken › Aufsätze in Konferenzbänden › Forschung › begutachtet
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TY - CHAP
T1 - Understanding storytelling in the context of information systems
AU - Weissenfeld, Katinka
AU - Abramova, Olga
AU - Krasnova, Hanna
N1 - Conference code: 23
PY - 2018
Y1 - 2018
N2 - Storytelling has been used for a long time as a powerful communication tool. In the time of digital transformation storytelling is rediscovered on online platforms for e-commerce or crowdfunding projects. Digital storytelling is also increasingly used in the social media context, including online blogs, on Twitter or in the form of online reviews of services and products. Across all these digital settings, storytelling is used in order to transport a complex content more vividly to the audience and to ensure that the audience remembers the content as long as possible. In these digital forms of storytelling, textual description is frequently supplemented by digital elements like video, pictures or hypertexts. Recognizing importance of these developments, in this paper we provide an overview of existing studies on storytelling with a particular focus on information systems settings.
AB - Storytelling has been used for a long time as a powerful communication tool. In the time of digital transformation storytelling is rediscovered on online platforms for e-commerce or crowdfunding projects. Digital storytelling is also increasingly used in the social media context, including online blogs, on Twitter or in the form of online reviews of services and products. Across all these digital settings, storytelling is used in order to transport a complex content more vividly to the audience and to ensure that the audience remembers the content as long as possible. In these digital forms of storytelling, textual description is frequently supplemented by digital elements like video, pictures or hypertexts. Recognizing importance of these developments, in this paper we provide an overview of existing studies on storytelling with a particular focus on information systems settings.
KW - Crowdfunding
KW - Digital storytelling
KW - E-commerce
KW - Information systems
KW - Social media
KW - Storytelling
KW - Business informatics
KW - Informatics
UR - http://www.scopus.com/inward/record.url?scp=85048597535&partnerID=8YFLogxK
UR - https://www.proceedings.com/content/038/038301webtoc.pdf
UR - https://aisel.aisnet.org/amcis2017/eBusiness/Presentations/20/
M3 - Article in conference proceedings
AN - SCOPUS:85048597535
SN - 978-1-5108-5657-8
VL - 2
T3 - America's Conference on Information Systems
SP - 1071
EP - 1080
BT - 23rd Americas Conference on Information Systems (AMCIS 2017)
PB - Curran Associates
CY - Red Hook
T2 - Americas Conference on Information Systems - AMCIS 2017
Y2 - 10 August 2017 through 12 August 2017
ER -