Preferences and predictors for ecologically responsible behavior of vacationers

Publikation: Beiträge in ZeitschriftenZeitschriftenaufsätzeForschungbegutachtet


One of the main activities when people are on holiday is making car trips. Using a conjoint analysis, this paper investigates whether an environmentally friendly excursion by car could make a useful contribution to reducing pollution. Cluster analysis shows four clusters. Only one small group of holiday makers (the ecological elite at 7.1%) behaves in an environmentally friendly way as a result of their attitudes and preferences. However, investigation of motivational structures shows that this is a result rather of ego-involvement than altruism towards the environment.
ZeitschriftGruppe. Interaktion. Organisation. Zeitschrift für Angewandte Organisationspsychologie
Seiten (von - bis)21-32
Anzahl der Seiten12
PublikationsstatusErschienen - 03.1996