Preferences and predictors for ecologically responsible behavior of vacationers

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One of the main activities when people are on holiday is making car trips. Using a conjoint analysis, this paper investigates whether an environmentally friendly excursion by car could make a useful contribution to reducing pollution. Cluster analysis shows four clusters. Only one small group of holiday makers (the ecological elite at 7.1%) behaves in an environmentally friendly way as a result of their attitudes and preferences. However, investigation of motivational structures shows that this is a result rather of ego-involvement than altruism towards the environment.
Original languageEnglish
JournalGruppe. Interaktion. Organisation. Zeitschrift für Angewandte Organisationspsychologie
Volume27
Issue number1
Pages (from-to)21-32
Number of pages12
ISSN2366-6145
Publication statusPublished - 03.1996