Institutional logics and business models of digital niche marketplaces

Publikation: Beiträge in ZeitschriftenZeitschriftenaufsätzeForschungbegutachtet

Authors

  • Patrick Holzmann
  • Patrick Gregori
  • Stephan Bohn
  • Georg Reischauer
  • Nicolas Friederici
  • Vili Lehdonvirta

While research on the business models of dominant digital marketplaces such as Amazon, TaskRabbit, and Uber has progressed in recent years, little is known about the business models of niche marketplaces despite their economic and social importance. Taking an institutional logic perspective, we examine how multiple logics shape the business models of digital niche marketplaces. Based on the comparative study of ten European digital niche marketplaces, we identify two business model archetypes that vary concerning problem complexity and the influence of institutional logics. The “concierge business model” is designed to efficiently solve simple location-bound problems through local networks. This model is dominantly shaped by the market logic and complemented by the corporate logic. By contrast, the “wizard business model” seeks innovative solutions to more complex problems by utilizing global networks. It is dominantly shaped by the professional logic and supplemented by the corporate and the market logic. Based on these insights, we develop a framework for the relationship between institutional logics and business models of digital niche marketplaces. Our study adds to research on the mechanisms and manifestations of institutional logics in business models and highlights the role of problem complexity, as well as contributing to better understand the distinctiveness of digital niche marketplaces.

OriginalspracheEnglisch
Aufsatznummer100575
ZeitschriftInformation and Organization
Jahrgang35
Ausgabenummer2
Anzahl der Seiten16
ISSN1471-7727
DOIs
PublikationsstatusErschienen - 06.2025

Bibliographische Notiz

Publisher Copyright:
© 2024

DOI

Zuletzt angesehen

Publikationen

  1. Adaptive Lehrerinterventionen beim mathematischen Modellieren
  2. Bimodal IT
  3. The 6-month effectiveness of Internet-based guided self-help for depression in adults with Type 1 and 2 diabetes mellitus
  4. An empirical note on wages in an internal labour market
  5. Product diversification and stability of employment and sales
  6. Techno-economic analysis of a food waste valorization process via microalgae cultivation and co-production of plasticizer, lactic acid and animal feed from algal biomass and food waste
  7. Control and Freedom: Power and Paranoia in the Age of Fiber Optics
  8. Ansätze zu einer vernetzten Unternehmensplanung
  9. Do I need to charge right now? Tailored choice architecture design can increase preferences for electric vehicle smart charging
  10. National Security and Investment Controls
  11. Texturig Space
  12. Highly reduced genetic diversity of Rosa rubiginosa L. populations in the invasive range
  13. Taguchi approach for the optimization of refill friction stir spot welding parameters for AA2198-T8 aluminum alloy
  14. Connected process design for hot working of a creep-resistant Mg–4Al–2Ba–2Ca alloy (ABaX422)
  15. Das Essen und seine Genderscripte.
  16. A reversed double movement in Brazil
  17. Tree species richness increases ecosystem carbon storage in subtropical forests
  18. Systemic aspects of auditory interactive art in the public sphere.
  19. The career resources model: An integrative framework for career counsellors
  20. The Fall and Rise of Market Power in Europe
  21. Mindestlohn, Tarifkollision, Streikrecht
  22. Microstructures, Corrosion and Mechanical Properties of Mg–Si Alloys as Biodegradable Implant Materials
  23. Aktionsforschung
  24. Constructed Wetlands Integrated with Advanced Oxidation Processes in Wastewater Treatment for Reuse
  25. Barthes´ Gespenster
  26. Bioremediation of Chlorinated Pesticides in Field-Contaminated Soils and Suitability of Tenax Solid-Phase Extraction as a Predictor of Its Effectiveness
  27. Coping and Regulatory Responses on Social Media during Health Crisis
  28. Sprachsensibler Unterricht an beruflichen Schulen
  29. The Changing Role of the State in Healthcare Financing
  30. Gender differences in knowledge, use, and collection of wild edible plants in three spanish areas
  31. Mediterranean marine protected areas have higher biodiversity via increased evenness, not abundance
  32. Lehre in Zeiten von COVID-19
  33. Klassentestheft Teil 2 (10 Ex.) - 2. Schuljahr
  34. Organic farming affects the biological control of hemipteran pests and yields in spring barley independent of landscape complexity
  35. Der Fremdsprachliche Unterricht Englisch
  36. Controller und Nachhaltigkeit im Kontext neuer Berichterstattungspflichten
  37. Vocational identity achievement as a mediator of presence of calling and life satisfaction
  38. Taking Care of History
  39. Spacing organization