Journal of Consumer Behaviour, 1472-0817
Fachzeitschrift: Zeitschrift
- 2014
How does green suit me? Consumers mentally match perceived product attributes with their domain-specific motives when making green purchase decisions
Hahnel, U. J. J., Gölz, S. & Spada, H., 01.09.2014, in: Journal of Consumer Behaviour. 13, 5, S. 317-327 11 S.Publikation: Beiträge in Zeitschriften › Zeitschriftenaufsätze › Forschung › begutachtet
- 2012
- Erschienen
Active red sports car and relaxed purple–blue van: affective qualities predict color appropriateness for car types
Hanss, D., Böhm, G. & Pfister, H.-R., 09.2012, in: Journal of Consumer Behaviour. 11, 5, S. 368-380 13 S.Publikation: Beiträge in Zeitschriften › Zeitschriftenaufsätze › Forschung › begutachtet
- 2006
Does the introduction of the Euro have an effect on subjective hypotheses about the price-quality relationship?
Molz, G. & Gielnik, M., 17.06.2006, in: Journal of Consumer Behaviour. 5, 3, S. 204-210 7 S.Publikation: Beiträge in Zeitschriften › Zeitschriftenaufsätze › Forschung › begutachtet