Journal of Consumer Behaviour, ‎1472-0817

Journal

  1. 2012
  2. Published

    Active red sports car and relaxed purple–blue van: affective qualities predict color appropriateness for car types

    Hanss, D., Böhm, G. & Pfister, H-R., 09.2012, In: Journal of Consumer Behaviour. 11, 5, p. 368-380 13 p.

    Research output: Journal contributionsJournal articlesResearchpeer-review

  3. 2006
  4. Does the introduction of the Euro have an effect on subjective hypotheses about the price-quality relationship?

    Molz, G. & Gielnik, M., 17.06.2006, In: Journal of Consumer Behaviour. 5, 3, p. 204-210 7 p.

    Research output: Journal contributionsJournal articlesResearchpeer-review