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  6. Journal of Consumer Behaviour
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Journal of Consumer Behaviour, ‎1472-0817

Fachzeitschrift: Zeitschrift

Publikationen (3)

How does green suit me? Consumers mentally match perceived product attributes with their domain-specific motives when making green purchase decisions

Publikation: Beiträge in Zeitschriften › Zeitschriftenaufsätze › Forschung › begutachtet

Active red sports car and relaxed purple–blue van: affective qualities predict color appropriateness for car types

Publikation: Beiträge in Zeitschriften › Zeitschriftenaufsätze › Forschung › begutachtet

Does the introduction of the Euro have an effect on subjective hypotheses about the price-quality relationship?

Publikation: Beiträge in Zeitschriften › Zeitschriftenaufsätze › Forschung › begutachtet

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