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When back of pack meets front of pack: How salient and simplified nutrition labels affect food sales in supermarkets

Research output: Journal contributions › Journal articles › Research › peer-review

Standard

When back of pack meets front of pack: How salient and simplified nutrition labels affect food sales in supermarkets. / Elshiewy, Ossama; Boztug, Yasemin.
In: Journal of Public Policy and Marketing, Vol. 37, No. 1, 2018, p. 55-67.

Research output: Journal contributions › Journal articles › Research › peer-review

Harvard

Elshiewy, O & Boztug, Y 2018, 'When back of pack meets front of pack: How salient and simplified nutrition labels affect food sales in supermarkets', Journal of Public Policy and Marketing, vol. 37, no. 1, pp. 55-67. https://doi.org/10.1509/jppm.16.100

APA

Elshiewy, O., & Boztug, Y. (2018). When back of pack meets front of pack: How salient and simplified nutrition labels affect food sales in supermarkets. Journal of Public Policy and Marketing, 37(1), 55-67. https://doi.org/10.1509/jppm.16.100

Vancouver

Elshiewy O, Boztug Y. When back of pack meets front of pack: How salient and simplified nutrition labels affect food sales in supermarkets. Journal of Public Policy and Marketing. 2018;37(1):55-67. doi: 10.1509/jppm.16.100

Bibtex

@article{033a715de3c34884b42e02e27b06ea9b,
title = "When back of pack meets front of pack: How salient and simplified nutrition labels affect food sales in supermarkets",
abstract = "Back-of-package (BOP) nutrition information appears ineffective against increasing obesity rates. Therefore, federal agencies increasingly promote front-of-package (FOP) nutrition labels. Despite the public attention the topic has received in recent years, research is still short of evidence about the effectiveness of FOP nutrition labels in real-life settings. To add to extant literature, this study uses individual-level purchase data to analyze the impact of adding simplified FOP nutrition labels when BOP information is already available. Consumers reduced the number of calories contained in their purchases for products that started carrying a simplified FOP nutrition label. Furthermore, results show a long-term (short-term) decrease in price (promotion) sensitivity for these products after label introduction. These findings suggest that simplified FOP nutrition labels can induce healthier purchases in supermarkets compared with when only BOP nutrition information is available.",
keywords = "Consumer health, Front-of-package nutrition labeling, Natural intervention, Public policy, Purchase data, Management studies",
author = "Ossama Elshiewy and Yasemin Boztug",
year = "2018",
doi = "10.1509/jppm.16.100",
language = "English",
volume = "37",
pages = "55--67",
journal = "Journal of Public Policy and Marketing",
issn = "0743-9156",
publisher = "American Marketing Association",
number = "1",

}

RIS

TY - JOUR

T1 - When back of pack meets front of pack

T2 - How salient and simplified nutrition labels affect food sales in supermarkets

AU - Elshiewy, Ossama

AU - Boztug, Yasemin

PY - 2018

Y1 - 2018

N2 - Back-of-package (BOP) nutrition information appears ineffective against increasing obesity rates. Therefore, federal agencies increasingly promote front-of-package (FOP) nutrition labels. Despite the public attention the topic has received in recent years, research is still short of evidence about the effectiveness of FOP nutrition labels in real-life settings. To add to extant literature, this study uses individual-level purchase data to analyze the impact of adding simplified FOP nutrition labels when BOP information is already available. Consumers reduced the number of calories contained in their purchases for products that started carrying a simplified FOP nutrition label. Furthermore, results show a long-term (short-term) decrease in price (promotion) sensitivity for these products after label introduction. These findings suggest that simplified FOP nutrition labels can induce healthier purchases in supermarkets compared with when only BOP nutrition information is available.

AB - Back-of-package (BOP) nutrition information appears ineffective against increasing obesity rates. Therefore, federal agencies increasingly promote front-of-package (FOP) nutrition labels. Despite the public attention the topic has received in recent years, research is still short of evidence about the effectiveness of FOP nutrition labels in real-life settings. To add to extant literature, this study uses individual-level purchase data to analyze the impact of adding simplified FOP nutrition labels when BOP information is already available. Consumers reduced the number of calories contained in their purchases for products that started carrying a simplified FOP nutrition label. Furthermore, results show a long-term (short-term) decrease in price (promotion) sensitivity for these products after label introduction. These findings suggest that simplified FOP nutrition labels can induce healthier purchases in supermarkets compared with when only BOP nutrition information is available.

KW - Consumer health

KW - Front-of-package nutrition labeling

KW - Natural intervention

KW - Public policy

KW - Purchase data

KW - Management studies

UR - http://www.scopus.com/inward/record.url?scp=85063391795&partnerID=8YFLogxK

U2 - 10.1509/jppm.16.100

DO - 10.1509/jppm.16.100

M3 - Journal articles

AN - SCOPUS:85063391795

VL - 37

SP - 55

EP - 67

JO - Journal of Public Policy and Marketing

JF - Journal of Public Policy and Marketing

SN - 0743-9156

IS - 1

ER -

DOI

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