The Emerging Research Field of Experimentation for Circular Business Model Innovation

Research output: Contributions to collected editions/worksPublished abstract in conference proceedingsResearchpeer-review


This study explores the role of business model experimentation and its opportunities for accelerating and facilitating the implementation of the circular economy approach in company business models. While researchers in different fields started to investigate the role of business model experiments, also in relation to sustainability (e.g., Chesbrough, 2012; Huijben & Verbong, 2013), the concept of “circular business model experimentation” is still unrefined. The following research question is addressed: What is business model experimentation in a circular economy context?
Original languageEnglish
Title of host publication5th International Online Conference on New Business Models : Sustainable. Circular. Inclusive. 1-2 July 2020. Conference Proceedings: Book of Abstracts
EditorsJan Jonker, Niels Faber
Number of pages5
Place of PublicationNijmegen
PublisherRadboud University Nijmegen
Publication date02.07.2020
ISBN (Electronic)978-90-830787-0-0
Publication statusPublished - 02.07.2020
Event5th International Conference on New Business Model - NBM 2020: Sustainable. Circular. Inclusive. - Hosted by Radboud University, Nijmegen, Netherlands
Duration: 01.07.202002.07.2020
Conference number: 5