Reality TV Reloaded: YouTube as a new mass medium

Research output: Journal contributionsJournal articlesResearch


“Broadcast Yourself” is the slogan of the world’s largest online video platform,
YouTube, a destination of choice for amateur directors, classic TV fans and would-be celebrities of all types. Advertisers and large media companies, however, have also begun to recognise the power of this mass medium.
Original languageEnglish
JournalPraxis Englisch
Issue number5
Pages (from-to)36
Number of pages1
Publication statusPublished - 2009
Externally publishedYes