No-Code Platforms in Startups: Explaining Decisions for Adoption and Abandonment
Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review
Authors
As digital startups have to deal with limited resources, pressing timelines, and rapid development requirements, no-code platforms are emerging as a promising option to streamline product development and accelerate deployment. We examined why startups choose to adopt or abandon no-code platforms through nine semi-structured interviews and 69 user reviews across 14 forums. Our contributions are two-fold. First, we classify no-code platforms using archival data into four types, namely website, marketplace, application builders, and database back-end services. Second, our findings advance the understanding of no-code adoption and abandonment in startups by identifying fourteen factors. We reveal novel factors such as skill gaps, deceptive cost models, and performance limitations that result in abandonment of no-code platforms. Moreover, we illustrate adoption and abandonment decisions in relation to the startup growth phases. Our work supports startups in deciding if no-code is an appropriate solution for their ventures.
Original language | English |
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Title of host publication | AMCIS 2025 Proceedings |
Number of pages | 10 |
Place of Publication | Atlanta |
Publisher | AIS eLibrary |
Publication date | 2025 |
Article number | 2070 |
Publication status | Published - 2025 |
Event | AMCIS 2025: Intelligent technologies for a better future - Montreal, Canada Duration: 14.08.2025 → 16.08.2025 |
Bibliographical note
Track: Digital innovation, transformation. and entrepreneurship (SIG DITE)
- Business informatics - No-code adoption and abandonment, Low-code platforms, digital startups, software development productivity, rapid application development