Greenpeace's Digital Transformation: A Case of Digital–Sustainable Co-Transformation
Research output: Working paper › Project reports › Research
Authors
Digital–sustainable co-transformation requires organisations to tackle digital- and sustainability transformation as one strategic concern. While digital technology can support sustainability transformation, its production, use and end-of-life also has negative sustainability impacts. How can organisations manage this digital sustainability dilemma when conducting co-transformation? This case study provides learnings from Greenpeace's digital transformation as an example of digital–sustainable co-transformation. The key insights show that co-transformation means balancing value-tensions of digital sustainability among four co-transformation dimensions: environment, social, economic and technology. We provide learnings about how the non-governmental organisation managed these tensions, which can support organisations in championing their own co-transformation.
Original language | English |
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Place of Publication | Lüneburg |
Publisher | Leuphana Universität Lüneburg |
Number of pages | 59 |
DOIs | |
Publication status | Published - 12.2024 |
- Business informatics - Digital Transformation, sustainability transformation, Digital–Sustainable -Co-Transformation, Twin-Transformation, Green IS, Green IT, Responsible digital transformation