Beyond Digital vs. IT: The Untold Story of Their Relationship from an Organizing Logic Perspective

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Digital and information technology (IT) are two concepts that scholars and practitioners use to refer to organizing around technology. Although some consider these concepts synonymous, others consider them distinct. Relatedly, both digital and IT units are increasingly found in many organizations aiming to incorporate digital technologies into their customer offerings and operational processes. This coexistence suggests a qualitative difference in the underpinning logic of organizing around digital and IT. Although prior studies have focused on exploring how digital and IT are conceptually distinct, there is an acknowledgment that they coexist as vocabulary in practice. Indeed, not only do digital and IT coexist, they also interact, giving rise to relationships that have hitherto remained untheorized. We depart from the focus on digital versus IT and take a digital cum IT perspective to uncover these relationships and their implications for organizing around technology. Building on an organizing logic perspective, we synthesize prior literature into a conceptual framework to empirically investigate interactions between digital and IT units in three ethnographic studies of digital transformation. From this, we identify and theorize three relationships between digital and IT—interdepending, interlocking, and interfacing—and further explain why these relationships emerge and how they manifest in different dynamics. The resulting theorizing informs a research agenda for understanding the relational nature of organizing around technology.
Original languageEnglish
JournalInformation Systems Research
Number of pages37
ISSN1047-7047
DOIs
Publication statusE-pub ahead of print - 15.04.2025

    Research areas

  • Business informatics - Digital and IT, Organizing Logic, Relationships, Conceptual Clarity, Multiple Case Studies, Ethnographic Research, Conceptual Delineation, Digital Transformation
  • Management studies - Organizing Logic, Conceptual Clarity, Relationships, Ethnographic Research, Conceptual Delineation, Digital Transformation, Multiple Case Studies

DOI

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  1. Ines Lietzke-Prinz

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