Greenpeace's Digital Transformation: A Case of Digital–Sustainable Co-Transformation
Publikation: Arbeits- oder Diskussionspapiere und Berichte › Projektberichte › Forschung
Authors
Digital–sustainable co-transformation requires organisations to tackle digital- and sustainability transformation as one strategic concern. While digital technology can support sustainability transformation, its production, use and end-of-life also has negative sustainability impacts. How can organisations manage this digital sustainability dilemma when conducting co-transformation? This case study provides learnings from Greenpeace's digital transformation as an example of digital–sustainable co-transformation. The key insights show that co-transformation means balancing value-tensions of digital sustainability among four co-transformation dimensions: environment, social, economic and technology. We provide learnings about how the non-governmental organisation managed these tensions, which can support organisations in championing their own co-transformation.
Originalsprache | Englisch |
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Erscheinungsort | Lüneburg |
Verlag | Leuphana Universität Lüneburg |
Anzahl der Seiten | 59 |
DOIs | |
Publikationsstatus | Erschienen - 12.2024 |
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Greenpeace’s Digital Transformation: A Case of Digital–Sustainable Co-Transformation
Aktivität: Vorträge und Gastvorlesungen › Vorträge in anderen Veranstaltungen › Forschung