Greenpeace's Digital Transformation: A Case of Digital–Sustainable Co-Transformation

Publikation: Arbeits- oder Diskussionspapiere und BerichteProjektberichteForschung

Authors

Digital–sustainable co-transformation requires organisations to tackle digital- and sustainability transformation as one strategic concern. While digital technology can support sustainability transformation, its production, use and end-of-life also has negative sustainability impacts. How can organisations manage this digital sustainability dilemma when conducting co-transformation? This case study provides learnings from Greenpeace's digital transformation as an example of digital–sustainable co-transformation. The key insights show that co-transformation means balancing value-tensions of digital sustainability among four co-transformation dimensions: environment, social, economic and technology. We provide learnings about how the non-governmental organisation managed these tensions, which can support organisations in championing their own co-transformation.
OriginalspracheEnglisch
ErscheinungsortLüneburg
VerlagLeuphana Universität Lüneburg
Anzahl der Seiten59
DOIs
PublikationsstatusErschienen - 12.2024

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