Greenpeace's Digital Transformation: A Case of Digital–Sustainable Co-Transformation
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Lüneburg: Leuphana Universität Lüneburg, 2024.
Research output: Working paper › Project reports › Research
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TY - UNPB
T1 - Greenpeace's Digital Transformation
T2 - A Case of Digital–Sustainable Co-Transformation
AU - Zimmer, Markus Philipp
AU - Paul, Karen
AU - Drews, Paul
PY - 2024/12
Y1 - 2024/12
N2 - Digital–sustainable co-transformation requires organisations to tackle digital- and sustainability transformation as one strategic concern. While digital technology can support sustainability transformation, its production, use and end-of-life also has negative sustainability impacts. How can organisations manage this digital sustainability dilemma when conducting co-transformation? This case study provides learnings from Greenpeace's digital transformation as an example of digital–sustainable co-transformation. The key insights show that co-transformation means balancing value-tensions of digital sustainability among four co-transformation dimensions: environment, social, economic and technology. We provide learnings about how the non-governmental organisation managed these tensions, which can support organisations in championing their own co-transformation.
AB - Digital–sustainable co-transformation requires organisations to tackle digital- and sustainability transformation as one strategic concern. While digital technology can support sustainability transformation, its production, use and end-of-life also has negative sustainability impacts. How can organisations manage this digital sustainability dilemma when conducting co-transformation? This case study provides learnings from Greenpeace's digital transformation as an example of digital–sustainable co-transformation. The key insights show that co-transformation means balancing value-tensions of digital sustainability among four co-transformation dimensions: environment, social, economic and technology. We provide learnings about how the non-governmental organisation managed these tensions, which can support organisations in championing their own co-transformation.
KW - Business informatics
KW - Digital Transformation
KW - sustainability transformation
KW - Digital–Sustainable -Co-Transformation
KW - Twin-Transformation
KW - Green IS
KW - Green IT
KW - Responsible digital transformation
U2 - 10.48548/pubdata-1530
DO - 10.48548/pubdata-1530
M3 - Project reports
BT - Greenpeace's Digital Transformation
PB - Leuphana Universität Lüneburg
CY - Lüneburg
ER -