Erlebnisorientierte Markenstrategien
Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research
Authors
| Original language | German |
|---|---|
| Title of host publication | Handbuch Markenartikel : Anforderungen an die Markenpolitik aus Sicht von Wissenschaft und Praxis |
| Editors | Manfred Bruhn |
| Number of pages | 16 |
| Volume | 1 |
| Place of Publication | Stuttgart |
| Publisher | Schäffer-Poeschel Verlag |
| Publication date | 1994 |
| Pages | 603-618 |
| ISBN (Print) | 3-7910-0718-1, 978-3-7910-0718-2 |
| Publication status | Published - 1994 |
| Externally published | Yes |
- Management studies