Deciphering Sustainable Consumption: Understanding Motives and Heuristic Cues in the Context of Personal Care Products

Andrea K. Moser; Gabriele Naderer

Deciphering Sustainable Consumption: Understanding Motives and Heuristic Cues in the Context of Personal Care Products

Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review

Standard

Deciphering Sustainable Consumption: Understanding Motives and Heuristic Cues in the Context of Personal Care Products. / Moser, Andrea K.; Naderer, Gabriele.

Proceedings of the AMA Summer Educators' Conference 2016: Regaining Relevance: Doing Research That Shapes the Practice of Marketing. ed. / Bernard Jaworski; Neil Morgan. American Marketing Association, 2016. p. H-12 (AMA educators' proceedings; Vol. 27).

Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review

Harvard

Moser, AK & Naderer, G 2016, Deciphering Sustainable Consumption: Understanding Motives and Heuristic Cues in the Context of Personal Care Products. in B Jaworski & N Morgan (eds), Proceedings of the AMA Summer Educators' Conference 2016: Regaining Relevance: Doing Research That Shapes the Practice of Marketing. AMA educators' proceedings, vol. 27, American Marketing Association, pp. H-12, AMA Summer Marketing Academic Conference - AMA 2016, Atlanta, United States, 05.08.16.

APA

Moser, A. K., & Naderer, G. (2016). Deciphering Sustainable Consumption: Understanding Motives and Heuristic Cues in the Context of Personal Care Products. In B. Jaworski, & N. Morgan (Eds.), Proceedings of the AMA Summer Educators' Conference 2016: Regaining Relevance: Doing Research That Shapes the Practice of Marketing (pp. H-12). (AMA educators' proceedings; Vol. 27). American Marketing Association.

Vancouver

Moser AK, Naderer G. Deciphering Sustainable Consumption: Understanding Motives and Heuristic Cues in the Context of Personal Care Products. In Jaworski B, Morgan N, editors, Proceedings of the AMA Summer Educators' Conference 2016: Regaining Relevance: Doing Research That Shapes the Practice of Marketing. American Marketing Association. 2016. p. H-12. (AMA educators' proceedings).

Bibtex

@inbook{773e710e22a44e4d9cd9dfa619712cf6,

title = "Deciphering Sustainable Consumption: Understanding Motives and Heuristic Cues in the Context of Personal Care Products",

keywords = "Sustainability sciences, Management & Economics, sustainability, heuristics, ethical consumption, personal care, Qualitative research",

author = "Moser, {Andrea K.} and Gabriele Naderer",

year = "2016",

language = "English",

isbn = " 978-1-5108-3917-5",

series = "AMA educators' proceedings",

publisher = "American Marketing Association",

pages = "H--12",

editor = "Bernard Jaworski and Neil Morgan",

booktitle = "Proceedings of the AMA Summer Educators' Conference 2016",

address = "United States",

note = "AMA Summer Marketing Academic Conference - AMA 2016 : Regaining Relevance: Doing Research that Shapes the Practice of Marketing, AMA 2016 ; Conference date: 05-08-2016 Through 07-08-2016",

url = "https://www.ama.org/events-training/Conferences/Pages/2016-Summer-AMA-Conference-Doctoral-Registration.aspx?tab=home",

}

RIS

TY - CHAP

T1 - Deciphering Sustainable Consumption: Understanding Motives and Heuristic Cues in the Context of Personal Care Products

AU - Moser, Andrea K.

AU - Naderer, Gabriele

PY - 2016

Y1 - 2016

KW - Sustainability sciences, Management & Economics

KW - sustainability

KW - heuristics

KW - ethical consumption

KW - personal care

KW - Qualitative research

UR - https://www.proceedings.com/content/034/034223webtoc.pdf

M3 - Published abstract in conference proceedings

SN - 978-1-5108-3917-5

T3 - AMA educators' proceedings

SP - H-12

BT - Proceedings of the AMA Summer Educators' Conference 2016

A2 - Jaworski, Bernard

A2 - Morgan, Neil

PB - American Marketing Association

T2 - AMA Summer Marketing Academic Conference - AMA 2016

Y2 - 5 August 2016 through 7 August 2016

ER -

Other publications by the same author(s)

Quantitative and qualitative insights into consumers’ sustainable purchasing behaviour: A segmentation approach based on motives and heuristic cues

Eberhart, A. K. & Naderer, G., 02.09.2017, In: Journal of Marketing Management. 33, 13-14, p. 1149-1169 21 p.

Research output: Journal contributions › Journal articles › Research › peer-review

Buying organic: Decision-making heuristics and empirical evidence from Germany

Moser, A. K., 2016, In: Journal of Consumer Marketing. 33, 7, p. 552-561 10 p.

Research output: Journal contributions › Journal articles › Research › peer-review

Consumers' purchasing decisions regarding environmentally friendly products: An empirical analysis of German consumers

Moser, A., 01.07.2016, In: Journal of Retailing and Consumer Services. 31, p. 389-397 9 p.

Research output: Journal contributions › Journal articles › Research › peer-review

Mit qualitativen "insights" aus der Nische zum Mainstream: Nachhaltiger Konsum von Körperpflegeprodukten

Moser, A. K., Naderer, G. & Haubach, C., 2017, Innovation in der Nachhaltigkeitsforschung: Ein Beitrag zur Umsetzung der UNO Nachhaltigkeitsziele. Leal Filho, W. (ed.). Berlin, Heidelberg: Springer Spektrum, p. 23-38 16 p. (Theorie und Praxis der Nachhaltigkeit).

Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research › peer-review

Nachhaltiger Konsum – Der Unterschied zwischen subjektiv und objektiv um-weltfreundlichem Kaufverhalten

Haubach, C. & Moser, A., 2016, Forschung für Nachhaltigkeit an deutschen Hochschulen. Leal Filho, W. (ed.). Wiesbaden: Springer Spektrum, p. 297-311 15 p.

Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research › peer-review