Deciphering Sustainable Consumption: Understanding Motives and Heuristic Cues in the Context of Personal Care Products

Andrea K. Moser; Gabriele Naderer

Deciphering Sustainable Consumption: Understanding Motives and Heuristic Cues in the Context of Personal Care Products

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Standard

Deciphering Sustainable Consumption: Understanding Motives and Heuristic Cues in the Context of Personal Care Products. / Moser, Andrea K.; Naderer, Gabriele.
Proceedings of the AMA Summer Educators' Conference 2016: Regaining Relevance: Doing Research That Shapes the Practice of Marketing. Hrsg. / Bernard Jaworski; Neil Morgan. American Marketing Association, 2016. S. H-12 (AMA educators' proceedings; Band 27).

Publikation: Beiträge in Sammelwerken › Abstracts in Konferenzbänden › Forschung › begutachtet

Harvard

Moser, AK & Naderer, G 2016, Deciphering Sustainable Consumption: Understanding Motives and Heuristic Cues in the Context of Personal Care Products. in B Jaworski & N Morgan (Hrsg.), Proceedings of the AMA Summer Educators' Conference 2016: Regaining Relevance: Doing Research That Shapes the Practice of Marketing. AMA educators' proceedings, Bd. 27, American Marketing Association, S. H-12, AMA Summer Marketing Academic Conference - AMA 2016, Atlanta, USA / Vereinigte Staaten, 05.08.16.

APA

Moser, A. K., & Naderer, G. (2016). Deciphering Sustainable Consumption: Understanding Motives and Heuristic Cues in the Context of Personal Care Products. In B. Jaworski, & N. Morgan (Hrsg.), Proceedings of the AMA Summer Educators' Conference 2016: Regaining Relevance: Doing Research That Shapes the Practice of Marketing (S. H-12). (AMA educators' proceedings; Band 27). American Marketing Association.

Vancouver

Moser AK, Naderer G. Deciphering Sustainable Consumption: Understanding Motives and Heuristic Cues in the Context of Personal Care Products. in Jaworski B, Morgan N, Hrsg., Proceedings of the AMA Summer Educators' Conference 2016: Regaining Relevance: Doing Research That Shapes the Practice of Marketing. American Marketing Association. 2016. S. H-12. (AMA educators' proceedings).

Bibtex

@inbook{773e710e22a44e4d9cd9dfa619712cf6,

title = "Deciphering Sustainable Consumption: Understanding Motives and Heuristic Cues in the Context of Personal Care Products",

keywords = "Sustainability sciences, Management & Economics, sustainability, heuristics, ethical consumption, personal care, Qualitative research",

author = "Moser, {Andrea K.} and Gabriele Naderer",

year = "2016",

language = "English",

isbn = " 978-1-5108-3917-5",

series = "AMA educators' proceedings",

publisher = "American Marketing Association",

pages = "H--12",

editor = "Bernard Jaworski and Neil Morgan",

booktitle = "Proceedings of the AMA Summer Educators' Conference 2016",

address = "United States",

note = "AMA Summer Marketing Academic Conference - AMA 2016 : Regaining Relevance: Doing Research that Shapes the Practice of Marketing, AMA 2016 ; Conference date: 05-08-2016 Through 07-08-2016",

url = "https://www.ama.org/events-training/Conferences/Pages/2016-Summer-AMA-Conference-Doctoral-Registration.aspx?tab=home",

}

RIS

TY - CHAP

T1 - Deciphering Sustainable Consumption: Understanding Motives and Heuristic Cues in the Context of Personal Care Products

AU - Moser, Andrea K.

AU - Naderer, Gabriele

PY - 2016

Y1 - 2016

KW - Sustainability sciences, Management & Economics

KW - sustainability

KW - heuristics

KW - ethical consumption

KW - personal care

KW - Qualitative research

UR - https://www.proceedings.com/content/034/034223webtoc.pdf

M3 - Published abstract in conference proceedings

SN - 978-1-5108-3917-5

T3 - AMA educators' proceedings

SP - H-12

BT - Proceedings of the AMA Summer Educators' Conference 2016

A2 - Jaworski, Bernard

A2 - Morgan, Neil

PB - American Marketing Association

T2 - AMA Summer Marketing Academic Conference - AMA 2016

Y2 - 5 August 2016 through 7 August 2016

ER -

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