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Journal of Marketing Management, ‎2333-6080

Journal

1 - 2 out of 2Page size: 10
  1. 2021
  2. Published

    Connecting consumers to producers to foster sustainable consumption in international coffee supply – a marketing intervention study

    Weber, H., Loschelder, D. D., Lang, D. J. & Wiek, A., 24.07.2021, In: Journal of Marketing Management. 37, 11-12, p. 1148-1168 21 p.

    Research output: Journal contributions › Journal articles › Research › peer-review

  3. 2017
  4. Published

    Quantitative and qualitative insights into consumers’ sustainable purchasing behaviour: A segmentation approach based on motives and heuristic cues

    Eberhart, A. K. & Naderer, G., 02.09.2017, In: Journal of Marketing Management. 33, 13-14, p. 1149-1169 21 p.

    Research output: Journal contributions › Journal articles › Research › peer-review