Deciphering Sustainable Consumption: Understanding Motives and Heuristic Cues in the Context of Personal Care Products

Research output: Contributions to collected editions/worksPublished abstract in conference proceedingsResearchpeer-review


Original languageEnglish
Title of host publicationProceedings of the AMA Summer Educators' Conference 2016 : Regaining Relevance: Doing Research That Shapes the Practice of Marketing
EditorsBernard Jaworski, Neil Morgan
Number of pages1
PublisherAmerican Marketing Association
Publication date2016
ISBN (print) 978-1-5108-3917-5
ISBN (electronic)978-1-5108-3912-0
Publication statusPublished - 2016
EventAMA Summer Marketing Academic Conference - AMA 2016: Regaining Relevance: Doing Research that Shapes the Practice of Marketing - Altanta Marriott Marquis, Atlanta, United States
Duration: 05.08.201607.08.2016