Deciphering Sustainable Consumption: Understanding Motives and Heuristic Cues in the Context of Personal Care Products
Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review
Authors
| Original language | English |
|---|---|
| Title of host publication | Proceedings of the AMA Summer Educators' Conference 2016 : Regaining Relevance: Doing Research That Shapes the Practice of Marketing |
| Editors | Bernard Jaworski, Neil Morgan |
| Number of pages | 1 |
| Publisher | American Marketing Association |
| Publication date | 2016 |
| Pages | H-12 |
| ISBN (print) | 978-1-5108-3917-5 |
| ISBN (electronic) | 978-1-5108-3912-0 |
| Publication status | Published - 2016 |
| Event | AMA Summer Marketing Academic Conference - AMA 2016: Regaining Relevance: Doing Research that Shapes the Practice of Marketing - Altanta Marriott Marquis, Atlanta, United States Duration: 05.08.2016 → 07.08.2016 https://www.ama.org/events-training/Conferences/Pages/2016-Summer-AMA-Conference-Doctoral-Registration.aspx?tab=home |
- Sustainability sciences, Management & Economics