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Deciphering Sustainable Consumption: Understanding Motives and Heuristic Cues in the Context of Personal Care Products

Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review

Authors

Original languageEnglish
Title of host publicationProceedings of the AMA Summer Educators' Conference 2016 : Regaining Relevance: Doing Research That Shapes the Practice of Marketing
EditorsBernard Jaworski, Neil Morgan
Number of pages1
PublisherAmerican Marketing Association
Publication date2016
PagesH-12
ISBN (print) 978-1-5108-3917-5
ISBN (electronic)978-1-5108-3912-0
Publication statusPublished - 2016
EventAMA Summer Marketing Academic Conference - AMA 2016: Regaining Relevance: Doing Research that Shapes the Practice of Marketing - Altanta Marriott Marquis, Atlanta, United States
Duration: 05.08.2016 → 07.08.2016
https://www.ama.org/events-training/Conferences/Pages/2016-Summer-AMA-Conference-Doctoral-Registration.aspx?tab=home

Other publications by the same author(s)

Quantitative and qualitative insights into consumers’ sustainable purchasing behaviour: A segmentation approach based on motives and heuristic cues

Eberhart, A. K. & Naderer, G., 02.09.2017, In: Journal of Marketing Management. 33, 13-14, p. 1149-1169 21 p.

Research output: Journal contributions › Journal articles › Research › peer-review

Buying organic: Decision-making heuristics and empirical evidence from Germany

Moser, A. K., 2016, In: Journal of Consumer Marketing. 33, 7, p. 552-561 10 p.

Research output: Journal contributions › Journal articles › Research › peer-review

Consumers' purchasing decisions regarding environmentally friendly products: An empirical analysis of German consumers

Moser, A., 01.07.2016, In: Journal of Retailing and Consumer Services. 31, p. 389-397 9 p.

Research output: Journal contributions › Journal articles › Research › peer-review

Mit qualitativen "insights" aus der Nische zum Mainstream: Nachhaltiger Konsum von Körperpflegeprodukten

Moser, A. K., Naderer, G. & Haubach, C., 2017, Innovation in der Nachhaltigkeitsforschung: Ein Beitrag zur Umsetzung der UNO Nachhaltigkeitsziele. Leal Filho, W. (ed.). Berlin, Heidelberg: Springer Spektrum, p. 23-38 16 p. (Theorie und Praxis der Nachhaltigkeit).

Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research › peer-review

Nachhaltiger Konsum – Der Unterschied zwischen subjektiv und objektiv um-weltfreundlichem Kaufverhalten

Haubach, C. & Moser, A., 2016, Forschung für Nachhaltigkeit an deutschen Hochschulen. Leal Filho, W. (ed.). Wiesbaden: Springer Spektrum, p. 297-311 15 p.

Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research › peer-review

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