Deciphering Sustainable Consumption: Understanding Motives and Heuristic Cues in the Context of Personal Care Products

Research output: Contributions to collected editions/worksPublished abstract in conference proceedingsResearchpeer-review


Original languageEnglish
Title of host publicationRegaining Relevance: Doing Research That Shapes the Practice of Marketing : 2016 Summer AMA Proceedings
Number of pages1
PublisherAmerican Marketing Association
Publication date2016
ISBN (Print)978-1-87757-363-8
Publication statusPublished - 2016
EventAMA Summer Marketing Academic Conference - AMA 2016: Regaining Relevance: Doing Research that Shapes the Practice of Marketing - Altanta Marriott Marquis, Atlanta, United States
Duration: 05.08.201607.08.2016