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Andrea K. Moser

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Andrea K. Moser

Publications (9)

Quantitative and qualitative insights into consumers’ sustainable purchasing behaviour: A segmentation approach based on motives and heuristic cues

Research output: Journal contributions › Journal articles › Research › peer-review

Mit qualitativen "insights" aus der Nische zum Mainstream: Nachhaltiger Konsum von Körperpflegeprodukten

Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research › peer-review

Consumers' purchasing decisions regarding environmentally friendly products: An empirical analysis of German consumers

Research output: Journal contributions › Journal articles › Research › peer-review

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Activities (1)

Deciphering Sustainable Consumption: Understanding, Motives and Heuristic Cues in the Context of Personal Care Product. Poster Presentation

Activity: Talk or presentation › Presentations (poster etc.) › Research

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