TY - JOUR

T1 - A Matter of Framing: Analyzing Value Communication in Sustainable Business Models

AU - Norris, Simon

N1 - The author would like to express his gratitude to the associate editor and the reviewers for their helpful comments, and to the peers at the CSM for the constructive discussions of this study. Open access publication has been facilitated via a publishing agreement of Leuphana University. Publisher Copyright: © The Author(s) 2023.

PY - 2023/12

Y1 - 2023/12

N2 - Sustainable business models refocus value creation beyond customers only toward value creation for various other stakeholders and the natural environment as well. Extant literature acknowledges the importance of translating this stakeholder value into consumer value. However, the frames that could support this translation through different interpretations of stakeholder value are yet to be investigated. Thisarticle examines the frames that communicate the value created for other stakeholders as functional, emotional, social and cost-related value to consumers. Based on the analysis of 17 cases, seven coexisting frames are synthesized based on the ways through which value is translated. These frames highlight the importance of emotional and social value in sustainable business models, contributing a richerunderstanding of value and how stakeholder value can be translated for consumers. In this regard, the article contributes a distinction between self-related and self-transcendent translations of stakeholder value into consumer value.

AB - Sustainable business models refocus value creation beyond customers only toward value creation for various other stakeholders and the natural environment as well. Extant literature acknowledges the importance of translating this stakeholder value into consumer value. However, the frames that could support this translation through different interpretations of stakeholder value are yet to be investigated. Thisarticle examines the frames that communicate the value created for other stakeholders as functional, emotional, social and cost-related value to consumers. Based on the analysis of 17 cases, seven coexisting frames are synthesized based on the ways through which value is translated. These frames highlight the importance of emotional and social value in sustainable business models, contributing a richerunderstanding of value and how stakeholder value can be translated for consumers. In this regard, the article contributes a distinction between self-related and self-transcendent translations of stakeholder value into consumer value.

KW - Sustainability sciences, Management & Economics

KW - Business models for sustainability

KW - Sustainable business models

KW - Value Creation

KW - Stakeholder Value

KW - Value Proposition

KW - Perceived value

KW - sustainable business model

KW - value proposition

KW - stakeholder

KW - communication

KW - consumer

KW - Translation

KW - frames

KW - Entrepreneurship

KW - Sustainable entrepreneurship

KW - Sustainability sciences, Communication

KW - Framing

UR - http://www.scopus.com/inward/record.url?scp=85162978503&partnerID=8YFLogxK

UR - https://www.mendeley.com/catalogue/6e5fff13-6112-3d6d-9461-31e6fcadc6fd/

U2 - 10.1177/10860266231178795

DO - 10.1177/10860266231178795

M3 - Journal articles

VL - 36

SP - 503

EP - 528

JO - Organization & Environment

JF - Organization & Environment

SN - 1086-0266

IS - 4

ER -