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Monika Imschloß

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Prof. Dr. Monika Imschloß

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    1. 2012

    2. Between too Much and too Little: Exploring the Interactive Effects of Arousal Congruity and Sensory Load in Multisensory Configurations of Store Environments

      Homburg, C., Imschloß, M. & Kuehnl, C., 05.2012, Proceedings of the 41th Conference of the European Marketing Academy (EMAC): Marketing to Citizens Going beyond Customers and Consumers. Rita, P. (ed.). Lisbon: European Marketing Academy, p. 213-214 2 p.

      Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research

    3. 2014

    4. How Music Touches: Investigating the Influence of Sounds on Haptics

      Homburg, C., Imschloß, M. & Kuehnl, C., 2014, Proceedings of the 2014 American Marketing Association Winter Educators' Conference. Hunter, G. & Steenburgh, T. (eds.). Orlando: American Marketing Association, p. C80-C81 2 p. (MA Educators Proceedings; vol. 25).

      Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research

    5. 2017

    6. From Point of Sale to Point of Need: How Digital Technology Is Transforming Retailing

      Reinartz, W. & Imschloß, M., 01.05.2017, In: NIM Marketing Intelligence Review. 9, 1, p. 42-47 6 p.

      Research output: Journal contributions › Journal articles › Research

    7. Don't ignore the floor: Exploring multisensory atmospheric congruence between music and flooring in a retail environment

      Imschloss, M. & Kuehnl, C., 01.10.2017, In: Psychology and Marketing. 34, 10, p. 931-945 15 p.

      Research output: Journal contributions › Journal articles › Research › peer-review

    8. 2018

    9. Einfluss von (digitalen) Displays auf das Kundenverhalten am POS

      Imschloß, M., Stüber, E. & Plitzko, R., 2018, In: Marketing Review St. Gallen. 33, 6, p. 10-16 7 p.

      Research output: Journal contributions › Journal articles › Research

    10. How mobile app design impacts user responses to mixed self-tracking outcomes: Randomized online experiment to explore the role of spatial distance for hedonic editing

      Imschloss, M. & Lorenz, J., 11.04.2018, In: JMIR mHealth and uHealth. 6, 4, 13 p., e81.

      Research output: Journal contributions › Journal articles › Research › peer-review

    11. 2019

    12. The impact of digital transformation on the retailing value chain

      Reinartz, W., Wiegand, N. & Imschloss, M., 01.09.2019, In: International Journal of Research in Marketing. 36, 3, p. 350-366 17 p.

      Research output: Journal contributions › Journal articles › Research › peer-review

    13. Feel the Music! Exploring the Cross-modal Correspondence between Music and Haptic Perceptions of Softness

      Imschloss, M. & Kuehnl, C., 01.12.2019, In: Journal of Retailing. 95, 4, p. 158-169 12 p.

      Research output: Journal contributions › Journal articles › Research › peer-review

    14. 2021

    15. Do You Like What You (Can't) See? The Differential Effects of Hardware and Software Upgrades on High-Tech Product Evaluations

      Wiegand, N. & Imschloss, M., 01.11.2021, In: Journal of Interactive Marketing. 56, 1, p. 18-40 23 p.

      Research output: Journal contributions › Journal articles › Research › peer-review

    16. 2022
    17. Published

      Multisensorisches Design von Verkaufsumgebungen: Sehen, Hören, Riechen

      Sarstedt, M., Imschloß, M. & Adler, S., 29.09.2022, 1. ed. Wiesbaden : Springer Gabler. 74 p. (Science meets Practice)

      Research output: Books and anthologies › Book

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    15. Energieversorgung und Energiesicherheit in der Europäischen Union und die Rolle Russlands
    16. Kumulative und grenzüberschreitende Umweltwirkungen im Zusammenhang mit Offshore-Windparks
    17. Linking Sustainability-related Stakeholder Feedback to Corporate Sustainability Performance
    18. Die Lesbarkeit der Bilder als erkenntniskritische Kategorie der Kulturwissenschaft um 1900
    19. Journal of Public Affairs, Special issue: “The marketing and public affairs of sustainability”
    20. Choice and quantity demand for improved and unimproved public water sources in rural areas
    21. Sustainability in Business: Integrated Management of Value Creation and Disvalue Mitigation
    22. FragSAD: A database of diversity and species abundance distributions from habitat fragments
    23. Exploring Traps in Forest and Marine Socio-Ecological Systems of Southern and Austral Chile
    24. Umweltverträglichkeitsuntersuchung von Offshore Windparks in der Deutschen Nord- und Ostsee
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