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Monika Imschloß

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Prof. Dr. Monika Imschloß

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    1 - 10 out of 11Page size: 10
    1. 2022
    2. Published

      Multisensorisches Design von Verkaufsumgebungen: Sehen, Hören, Riechen

      Sarstedt, M., Imschloß, M. & Adler, S., 29.09.2022, 1. ed. Wiesbaden : Springer Gabler. 74 p. (Science meets Practice)

      Research output: Books and anthologies › Book

    3. 2021

    4. Do You Like What You (Can't) See? The Differential Effects of Hardware and Software Upgrades on High-Tech Product Evaluations

      Wiegand, N. & Imschloss, M., 01.11.2021, In: Journal of Interactive Marketing. 56, 1, p. 18-40 23 p.

      Research output: Journal contributions › Journal articles › Research › peer-review

    5. 2019

    6. Feel the Music! Exploring the Cross-modal Correspondence between Music and Haptic Perceptions of Softness

      Imschloss, M. & Kuehnl, C., 01.12.2019, In: Journal of Retailing. 95, 4, p. 158-169 12 p.

      Research output: Journal contributions › Journal articles › Research › peer-review

    7. The impact of digital transformation on the retailing value chain

      Reinartz, W., Wiegand, N. & Imschloss, M., 01.09.2019, In: International Journal of Research in Marketing. 36, 3, p. 350-366 17 p.

      Research output: Journal contributions › Journal articles › Research › peer-review

    8. 2018

    9. How mobile app design impacts user responses to mixed self-tracking outcomes: Randomized online experiment to explore the role of spatial distance for hedonic editing

      Imschloss, M. & Lorenz, J., 01.04.2018, In: JMIR mHealth and uHealth. 6, 4, 13 p., e81.

      Research output: Journal contributions › Journal articles › Research › peer-review

    10. Einfluss von (digitalen) Displays auf das Kundenverhalten am POS

      Imschloß, M., Stüber, E. & Plitzko, R., 2018, In: Marketing Review St. Gallen. 33, 6, p. 10-16 7 p.

      Research output: Journal contributions › Journal articles › Research

    11. 2017

    12. Don't ignore the floor: Exploring multisensory atmospheric congruence between music and flooring in a retail environment

      Imschloss, M. & Kuehnl, C., 01.10.2017, In: Psychology and Marketing. 34, 10, p. 931-945 15 p.

      Research output: Journal contributions › Journal articles › Research › peer-review

    13. From Point of Sale to Point of Need: How Digital Technology Is Transforming Retailing

      Reinartz, W. & Imschloß, M., 2017, In: NIM Marketing Intelligence Review. 9, 1, p. 43-47 5 p.

      Research output: Journal contributions › Journal articles › Research

    14. 2014

    15. How Music Touches: Investigating the Influence of Sounds on Haptics

      Homburg, C., Imschloß, M. & Kuehnl, C., 2014, Proceedings of the 2014 American Marketing Association Winter Educators' Conference. Hunter, G. & Steenburgh, T. (eds.). Orlando: American Marketing Association, p. C80-C81 2 p. (MA Educators Proceedings; vol. 25).

      Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research

    16. Multisensorisches Marketing: eine empirische Untersuchung zum Einfluss auditiver und haptischer Reize auf das Konsumentenverhalten

      Imschloß, M., 2014, Mannheim. 147 p.

      Research output: Books and anthologies › Dissertations

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