Monika Imschloß

Prof. Dr.

  1. 2022
  2. Published

    Multisensorisches Design von Verkaufsumgebungen: Sehen, Hören, Riechen

    Sarstedt, M., Imschloß, M. & Adler, S., 29.09.2022, 1. ed. Wiesbaden : Springer Gabler. 74 p. (Science meets Practice)

    Research output: Books and anthologiesBook

  3. 2021
  4. Do You Like What You (Can't) See? The Differential Effects of Hardware and Software Upgrades on High-Tech Product Evaluations

    Wiegand, N. & Imschloss, M., 01.11.2021, In: Journal of Interactive Marketing. 56, 1, p. 18-40 23 p.

    Research output: Journal contributionsJournal articlesResearchpeer-review

  5. 2019
  6. Feel the Music! Exploring the Cross-modal Correspondence between Music and Haptic Perceptions of Softness

    Imschloss, M. & Kuehnl, C., 01.12.2019, In: Journal of Retailing. 95, 4, p. 158-169 12 p.

    Research output: Journal contributionsJournal articlesResearchpeer-review

  7. The impact of digital transformation on the retailing value chain

    Reinartz, W., Wiegand, N. & Imschloss, M., 01.09.2019, In: International Journal of Research in Marketing. 36, 3, p. 350-366 17 p.

    Research output: Journal contributionsJournal articlesResearchpeer-review

  8. 2018
  9. How mobile app design impacts user responses to mixed self-tracking outcomes: Randomized online experiment to explore the role of spatial distance for hedonic editing

    Imschloss, M. & Lorenz, J., 01.04.2018, In: JMIR mHealth and uHealth. 6, 4, 13 p., e81.

    Research output: Journal contributionsJournal articlesResearchpeer-review

  10. Einfluss von (digitalen) Displays auf das Kundenverhalten am POS

    Imschloß, M., Stüber, E. & Plitzko, R., 2018, In: Marketing Review St. Gallen. 33, 6, p. 10-16 7 p.

    Research output: Journal contributionsJournal articlesResearch

  11. 2017
  12. Don't ignore the floor: Exploring multisensory atmospheric congruence between music and flooring in a retail environment

    Imschloss, M. & Kuehnl, C., 01.10.2017, In: Psychology and Marketing. 34, 10, p. 931-945 15 p.

    Research output: Journal contributionsJournal articlesResearchpeer-review

  13. From Point of Sale to Point of Need: How Digital Technology Is Transforming Retailing

    Reinartz, W. & Imschloß, M., 2017, In: NIM Marketing Intelligence Review. 9, 1, p. 43-47 5 p.

    Research output: Journal contributionsJournal articlesResearch

  14. 2014
  15. How Music Touches: Investigating the Influence of Sounds on Haptics

    Homburg, C., Imschloß, M. & Kuehnl, C., 2014, Proceedings of the 2014 American Marketing Association Winter Educators' Conference. Hunter, G. & Steenburgh, T. (eds.). Orlando: American Marketing Association, p. C80-C81 2 p. (MA Educators Proceedings; vol. 25).

    Research output: Contributions to collected editions/worksPublished abstract in conference proceedingsResearch

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