Professorship for Marketing - Leuphana Universität Lüneburg

Professorship for Marketing

Organisational unit: Professoship

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Research areas

Management studies - marketing

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https://www.leuphana.de/en/institutes/imo/marketing.html

Publications (5)

Value creation in post-pandemic retailing: a conceptual framework and implications

Research output: Journal contributions › Journal articles › Research › peer-review

The Managerial Relevance of Marketing Science: Properties and Genesis

Research output: Journal contributions › Journal articles › Research › peer-review

Wie suchst du so? Wie Sprachtechnologie den Suchprozess verändert und warum gesprochene Suchanfragen zu besseren Suchergebnissen führen.

Research output: Journal contributions › Journal articles › Transfer

Projects (1)

Social innovative transformation by including work spaces (SinTrA)

Project: Research

Activities (12)

Click Green, Choose Greener: Investigating the Spillover Effect of Voluntary Carbon Offsetting on subsequent Pro-Environmental Decisions

Activity: Talk or presentation › Conference Presentations › Research

Fakultät MT allgemein (Organisational unit)

Activity: Membership › Leuphana academic councils and committees › Leuphana Academic Committees

Leuphana Universität Lüneburg (Organisational unit)

Activity: Membership › Leuphana academic councils and committees › Leuphana Academic Committees