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International Journal of Research in Marketing, ‎0167-8116

Journal

1 - 2 out of 2Page size: 10
  1. 2023
  2. Published

    The Managerial Relevance of Marketing Science: Properties and Genesis

    Schauerte, N., Becker, M., Imschloß, M., Wichmann, J. R. K. & Reinartz, W. J., 01.12.2023, In: International Journal of Research in Marketing. 40, 4, p. 801-822 22 p.

    Research output: Journal contributions › Journal articles › Research › peer-review

  3. 2019

  4. The impact of digital transformation on the retailing value chain

    Reinartz, W., Wiegand, N. & Imschloss, M., 01.09.2019, In: International Journal of Research in Marketing. 36, 3, p. 350-366 17 p.

    Research output: Journal contributions › Journal articles › Research › peer-review