1. //
  2. Start
  3. //
  4. Researchers
  5. //
  6. Andrea K. Moser
  7. //
  8. Publications
  9. //

Andrea K. Moser

Contact

Andrea K. Moser

Advanced search options
Advanced search options

Reset

    to
    1 - 9 out of 9Page size: 10
    1. 2017
    2. Published

      Quantitative and qualitative insights into consumers’ sustainable purchasing behaviour: A segmentation approach based on motives and heuristic cues

      Eberhart, A. K. & Naderer, G., 02.09.2017, In: Journal of Marketing Management. 33, 13-14, p. 1149-1169 21 p.

      Research output: Journal contributions › Journal articles › Research › peer-review

    3. Published

      Mit qualitativen "insights" aus der Nische zum Mainstream: Nachhaltiger Konsum von Körperpflegeprodukten

      Moser, A. K., Naderer, G. & Haubach, C., 2017, Innovation in der Nachhaltigkeitsforschung: Ein Beitrag zur Umsetzung der UNO Nachhaltigkeitsziele. Leal Filho, W. (ed.). Berlin, Heidelberg: Springer Spektrum, p. 23-38 16 p. (Theorie und Praxis der Nachhaltigkeit).

      Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research › peer-review

    4. 2016
    5. Published

      Consumers' purchasing decisions regarding environmentally friendly products: An empirical analysis of German consumers

      Moser, A., 01.07.2016, In: Journal of Retailing and Consumer Services. 31, p. 389-397 9 p.

      Research output: Journal contributions › Journal articles › Research › peer-review

    6. Published

      Buying organic: Decision-making heuristics and empirical evidence from Germany

      Moser, A. K., 2016, In: Journal of Consumer Marketing. 33, 7, p. 552-561 10 p.

      Research output: Journal contributions › Journal articles › Research › peer-review

    7. Published

      Deciphering Sustainable Consumption: Understanding Motives and Heuristic Cues in the Context of Personal Care Products

      Moser, A. K. & Naderer, G., 2016, Proceedings of the AMA Summer Educators' Conference 2016: Regaining Relevance: Doing Research That Shapes the Practice of Marketing. Jaworski, B. & Morgan, N. (eds.). American Marketing Association, p. H-12 1 p. (AMA educators' proceedings; vol. 27).

      Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review

    8. Published

      Nachhaltiger Konsum – Der Unterschied zwischen subjektiv und objektiv um-weltfreundlichem Kaufverhalten

      Haubach, C. & Moser, A., 2016, Forschung für Nachhaltigkeit an deutschen Hochschulen. Leal Filho, W. (ed.). Wiesbaden: Springer Spektrum, p. 297-311 15 p.

      Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research › peer-review

    9. 2015
    10. Published

      Thinking Green, Buying Green? Drivers of Pro-Environmental Purchasing Behavior

      Moser, A. K., 11.05.2015, In: Journal of Consumer Marketing. 32, 3, p. 167-175 9 p.

      Research output: Journal contributions › Journal articles › Research › peer-review

    11. Published

      The Attitude-Behavior Hypothesis and Green Purchasing Behavior: Empirical Evidence from German Milk Consumers

      Moser, A. K., 2015, 2015 WINTER MARKETING EDUCATORS’ CONFERENCE: Marketing in a Global, Digital and Connected World. Brown, T. & Swaminathan, V. (eds.). American Marketing Association, Vol. 26. p. C27 - C28 2 p. (AMA Winter Edcucators' Conference; vol. 26).

      Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review

    12. 2013
    13. Published

      Die Lücke schließen: Konsumenten zwischen ökologischer Einstellung und nicht-ökologischem Verhalten

      Haubach, C., Moser, A., Schmidt, M. & Wehner, C., 2013, In: Wirtschaftspsychologie. 15, 2/3, p. 33-47 15 p.

      Research output: Journal contributions › Journal articles › Research › peer-review