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The Attitude-Behavior Hypothesis and Green Purchasing Behavior: Empirical Evidence from German Milk Consumers

Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review

Authors

Original languageEnglish
Title of host publication2015 WINTER MARKETING EDUCATORS’ CONFERENCE : Marketing in a Global, Digital and Connected World
EditorsTom Brown, Vanitha Swaminathan
Number of pages2
Volume26
PublisherAmerican Marketing Association
Publication date2015
PagesC27 - C28
ISBN (print)0-87757-357-3, 9781510807747
Publication statusPublished - 2015
Event2015 AMA Winter Educators’ Conference: Marketing in a Global, Digital and Connected World - San Antonio Marrott Rivercenter, San Antonio, United States
Duration: 13.02.2015 → 15.02.2015
https://www.ama.org/events-training/Conferences/Pages/Winter-Marketing-Educators-Conference-2015.aspx (Link to website)

Other publications by the same author(s)

Quantitative and qualitative insights into consumers’ sustainable purchasing behaviour: A segmentation approach based on motives and heuristic cues

Eberhart, A. K. & Naderer, G., 02.09.2017, In: Journal of Marketing Management. 33, 13-14, p. 1149-1169 21 p.

Research output: Journal contributions › Journal articles › Research › peer-review

Buying organic: Decision-making heuristics and empirical evidence from Germany

Moser, A. K., 2016, In: Journal of Consumer Marketing. 33, 7, p. 552-561 10 p.

Research output: Journal contributions › Journal articles › Research › peer-review

Consumers' purchasing decisions regarding environmentally friendly products: An empirical analysis of German consumers

Moser, A., 01.07.2016, In: Journal of Retailing and Consumer Services. 31, p. 389-397 9 p.

Research output: Journal contributions › Journal articles › Research › peer-review

Deciphering Sustainable Consumption: Understanding Motives and Heuristic Cues in the Context of Personal Care Products

Moser, A. K. & Naderer, G., 2016, Proceedings of the AMA Summer Educators' Conference 2016: Regaining Relevance: Doing Research That Shapes the Practice of Marketing. Jaworski, B. & Morgan, N. (eds.). American Marketing Association, p. H-12 1 p. (AMA educators' proceedings; vol. 27).

Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review

Mit qualitativen "insights" aus der Nische zum Mainstream: Nachhaltiger Konsum von Körperpflegeprodukten

Moser, A. K., Naderer, G. & Haubach, C., 2017, Innovation in der Nachhaltigkeitsforschung: Ein Beitrag zur Umsetzung der UNO Nachhaltigkeitsziele. Leal Filho, W. (ed.). Berlin, Heidelberg: Springer Spektrum, p. 23-38 16 p. (Theorie und Praxis der Nachhaltigkeit).

Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research › peer-review

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