The Attitude-Behavior Hypothesis and Green Purchasing Behavior: Empirical Evidence from German Milk Consumers
Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review
Authors
| Original language | English |
|---|---|
| Title of host publication | 2015 WINTER MARKETING EDUCATORS’ CONFERENCE : Marketing in a Global, Digital and Connected World |
| Editors | Tom Brown, Vanitha Swaminathan |
| Number of pages | 2 |
| Volume | 26 |
| Publisher | American Marketing Association |
| Publication date | 2015 |
| Pages | C27 - C28 |
| ISBN (print) | 0-87757-357-3, 9781510807747 |
| Publication status | Published - 2015 |
| Event | 2015 AMA Winter Educators’ Conference: Marketing in a Global, Digital and Connected World - San Antonio Marrott Rivercenter, San Antonio, United States Duration: 13.02.2015 → 15.02.2015 https://www.ama.org/events-training/Conferences/Pages/Winter-Marketing-Educators-Conference-2015.aspx (Link to website) |
- Sustainability sciences, Management & Economics