The Attitude-Behavior Hypothesis and Green Purchasing Behavior: Empirical Evidence from German Milk Consumers

Research output: Contributions to collected editions/worksPublished abstract in conference proceedingsResearchpeer-review

Authors

Original languageEnglish
Title of host publication2015 WINTER MARKETING EDUCATORS’ CONFERENCE : Marketing in a Global, Digital and Connected World
EditorsTom Brown, Vanitha Swaminathan
Number of pages2
Volume26
PublisherAmerican Marketing Association
Publication date2015
PagesC27 - C28
ISBN (print)0-87757-357-3, 9781510807747
Publication statusPublished - 2015
Event2015 AMA Winter Educators’ Conference: Marketing in a Global, Digital and Connected World - San Antonio Marrott Rivercenter, San Antonio, United States
Duration: 13.02.201515.02.2015
https://www.ama.org/events-training/Conferences/Pages/Winter-Marketing-Educators-Conference-2015.aspx (Link to website)