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Professorship for Information Systems, in particular Data Science

Organisational unit: Professoship

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Organisation profile

The Business Informatics working group, in particular Data Science, headed by Prof Dr Burkhardt Funk, is dedicated to the development and application of data-driven methods for decision support in companies and public institutions.

Main research areas

The research focus lies on the use of data science and machine learning to analyse large amounts of data in order to optimise processes and decisions. A central topic is the development of intelligent systems that support decisions through data-based predictions. Fields of application include healthcare and various operational functions (e.g. marketing, accounting). We have developed approaches for predicting the effectiveness and personalisation of healthcare interventions, methods for extracting knowledge from documents (business documents, scientific papers) and for optimal budget allocation in marketing.

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  1. Published

    Cross-Channel Real-Time Response Analysis

    Funk, B. & Abou Nabout, N., 2016, Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time. Busch, O. (ed.). Springer, p. 141-151 11 p.

    Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Transfer

  2. Published

    How Much Tracking Is Necessary? - The Learning Curve in Bayesian User Journey Analysis

    Stange, M. & Funk, B., 29.05.2015, Proceedings of the Twenty-Third European Conference on Information Systems. AIS eLibrary, 13 p.

    Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review

  3. Published

    Datenschutzbedenken in Sozialen Netzen -: ein Strukturgleichungsmodell

    Kuckertz, M. & Funk, B., 2015, Smart Enterprise Engineering: 12. Internationale Tagung Wirtschaftsinformatik (WI 2015), Tagungsband. Thomas., O. & Teuteberg, F. (eds.). Osnabrück: Universität Osnabrück, p. 1771-1785 15 p.

    Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review

  4. Published

    Efficacy of a hybrid online training for panic symptoms and agoraphobia: study protocol for a randomized controlled trial

    Ebenfeld, L., Kleine Stegemann, S., Lehr, D., Ebert, D. D., Jazaieri, H., van Ballegooijen, W., Funk, B., Riper, H. & Berking, M., 04.11.2014, In: Trials. 15, 1, 10 p., 427.

    Research output: Journal contributions › Journal articles › Research › peer-review

  5. Published

    Consumer Online Search Behavior: A Cross-Industry Analysis Based on User-Level Data

    Nottorf, F., Mastel, A. & Funk, B., 2014, E-Business and Telecommunications: International Joint Conference, ICETE 2012. Rome, Italy, July 24–27, 2012, Revised Selected Papers. Obaidat, M. S. & Filipe, J. (eds.). Heidelberg: Springer, p. 72-87 16 p. (Communications in Computer and Information Science; vol. 455).

    Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review

  6. Published

    Real-Time Advertising

    Stange, M. & Funk, B., 10.2014, In: Business and Information Systems Engineering. 6, 5, p. 305-308 4 p.

    Research output: Journal contributions › Journal articles › Research › peer-review

  7. Published

    Real-Time-Advertising

    Stange, M. & Funk, B., 2014, In: Wirtschaftsinformatik. 56, 5, p. 335-338 4 p.

    Research output: Journal contributions › Journal articles › Research › peer-review

  8. Published

    Kanalübergreifende Werbewirkungsanalyse in Echtzeit

    Funk, B., 2014, Realtime Advertising: Digitales Marketing in Echtzeit: Strategien, Konzepte und Perspektiven. Busch, O. (ed.). Wiesbaden: Gabler Verlag, p. 41-51 11 p.

    Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Transfer

  9. Published

    Do Specific Text Features Influence Click Probabilities in Paid Search Advertising?

    Blask, T.-B., 01.01.2014, ICE-B 2014 - Proceedings of the 11th International Conference on e-Business, Part of ICETE 2014 - 11th International Joint Conference on e-Business and Telecommunications. Holzinger, A., van Sinderen, M., Dolog, P. & Obaidat, M. S. (eds.). Science and Technology Publications, Lda (SciTePress), p. 55-62 8 p. (ICE-B 2014 - Proceedings of the 11th International Conference on e-Business, Part of ICETE 2014 - 11th International Joint Conference on e-Business and Telecommunications).

    Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review

  10. Published

    Green Big Data – eine Green IT/Green IS Perspektive auf Big Data

    Hansmann, T., Funk, B. & Niemeyer, P., 2013, IT-gestütztes Ressourcen- und Energiemanagement: Konferenzband zu den 5. BUIS-Tagen. Marx Gómez, J. C., Lang, C. & Wohlgemuth, V. (eds.). Springer Vieweg, p. 455-466 12 p.

    Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review

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