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Real-Time Advertising

Research output: Journal contributions › Journal articles › Research › peer-review

Authors

RTA has been increasingly used. RTA is based on auctions in which individual advertising spaces are sold within a few milliseconds after calling a website. Advertisers or their media agencies participate in these auctions.
Original languageEnglish
JournalBusiness and Information Systems Engineering
Volume6
Issue number5
Pages (from-to)305-308
Number of pages4
ISSN2363-7005
DOIs
Publication statusPublished - 10.2014

    Research areas

  • Business informatics - business model, user behavior, online advertising, automate decision, advertisting spending

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DOI