Real-Time Advertising
Research output: Journal contributions › Journal articles › Research › peer-review
Authors
RTA has been increasingly used. RTA is based on auctions in which individual advertising spaces are sold within a few milliseconds after calling a website. Advertisers or their media agencies participate in these auctions.
| Original language | English |
|---|---|
| Journal | Business and Information Systems Engineering |
| Volume | 6 |
| Issue number | 5 |
| Pages (from-to) | 305-308 |
| Number of pages | 4 |
| ISSN | 2363-7005 |
| DOIs | |
| Publication status | Published - 10.2014 |
- Business informatics - business model, user behavior, online advertising, automate decision, advertisting spending