Professorship for Business Management, in Particular Communication and Cultural Management

Organisational unit: Professoship

Organisation profile

The Chair of Business Administration, with emphasis on Communication and Cultural Management under the direction of Prof. Dr. Sigrid Bekmeier-Feuerhahn, deals with questions of strategic corporate communication, in particular with questions that move executives and present them with new challenges.

Main research areas

Our research focuses on communication management and ranges from communication in the process of change, corporate perception and reputation, and branding to questions of communication management in cultural institutions, which are currently gaining particular relevance in view of the current dynamics in the cultural landscape. The basis of our research is an interdisciplinary theory formation, which includes economic-, social communication- and behavioural scientific findings as well as interdisciplinary aspects of cultural studies.

In the field of teaching, the chair is involved in numerous teaching programmes and courses at Bachelor, Master and doctoral level at Leuphana University. In addition, it is involved in the transfer of research into practice through numerous theory-practice concepts.

  1. 2019
  2. Leuphana Universität Lüneburg (Organisational unit)

    Bekmeier-Feuerhahn, S. (Chair)

    09.20192020

    Activity: MembershipLeuphana academic councils and committeesLeuphana Academic Committees

  3. Leuphana Universität Lüneburg (Organisational unit)

    Bekmeier-Feuerhahn, S. (Chair)

    20192020

    Activity: MembershipLeuphana academic councils and committeesLeuphana Academic Committees

  4. 2018
  5. Jahrestreffen der Forschungsgruppe Konsum & Verhalten - 2018

    Bekmeier-Feuerhahn, S. (Organiser) & Schütz, M. L. (Moderator)

    20.09.201822.09.2018

    Activity: Participating in or organising an academic or articstic eventConferencesResearch

  6. "Nachhaltiger Konsum unter Genderperspektive. Gibt es "geschlechtstypische Nachhaltigkeitsbarrieren?"

    Wallaschkowski, S. (Speaker)

    20.09.201822.09.2018

    Activity: Talk or presentationConference PresentationsResearch

  7. "Exploring Gender Stereotypes and Gender Role Expectations in Clothing Consumption"

    Wallaschkowski, S. (Speaker), Niehuis, E. (Speaker), Bekmeier-Feuerhahn, S. (Coauthor) & Stark, S. (Coauthor)

    09.07.201812.07.2018

    Activity: Talk or presentationConference PresentationsResearch

  8. "Value Orientations as Predictors for Sustainable Clothing Consumption"

    Niehuis, E. (Speaker), Wallaschkowski, S. (Speaker), Bekmeier-Feuerhahn, S. (Coauthor) & Stark, S. (Coauthor)

    09.07.201812.07.2018

    Activity: Talk or presentationConference PresentationsResearch

  9. 3rd International Conference of the Sustainable Fashion Consumption Research and Action Initiative 2018

    Wallaschkowski, S. (Speaker), Niehuis, E. (Speaker), Bekmeier-Feuerhahn, S. (Coauthor) & Stark, S. (Coauthor)

    27.06.201830.06.2018

    Activity: Talk or presentationPresentations (poster etc.)Research

  10. "Gender Specific Values in Sustainable Clothing Consumption"

    Niehuis, E. (Speaker), Wallaschkowski, S. (Speaker), Bekmeier-Feuerhahn, S. (Coauthor) & Stark, S. (Coauthor)

    27.06.201830.06.2018

    Activity: Talk or presentationConference PresentationsResearch

  11. 47th Annual Conference of European Marketing Academy - EMAC 2018

    Batt, V. (Participant) & Bekmeier-Feuerhahn, S. (Participant)

    30.05.201801.06.2018

    Activity: Participating in or organising an academic or articstic eventConferencesResearch

  12. "Commited by Tradition. Value Orientations as Influencing Factors in Sustainable Clothing Consumption"

    Niehuis, E. (Speaker), Wallaschkowski, S. (Speaker), Bekmeier-Feuerhahn, S. (Coauthor) & Stark, S. (Coauthor)

    29.05.201801.06.2018

    Activity: Talk or presentationPresentations (poster etc.)Research

  13. Deeper Insights into Different Consumer Perceptions of CSR Communication: Germany vs. United States vs. China

    Batt, V. (Speaker) & Bekmeier-Feuerhahn, S. (Speaker)

    29.05.2018

    Activity: Talk or presentationConference PresentationsResearch

  14. "Exploring Gender Stereotypes in Clothing Consumption from a Sustainability Marketing Persepective"

    Wallaschkowski, S. (Speaker), Niehuis, E. (Coauthor), Bekmeier-Feuerhahn, S. (Coauthor) & Stark, S. (Coauthor)

    29.05.201801.06.2018

    Activity: Talk or presentationPresentations (poster etc.)Research

  15. Fakultät MT allgemein (Organisational unit)

    Bekmeier-Feuerhahn, S. (Deputy member)

    01.04.201831.03.2022

    Activity: MembershipLeuphana academic councils and committeesLeuphana Academic Committees

  16. Leuphana Universität Lüneburg (Organisational unit)

    Bekmeier-Feuerhahn, S. (Member)

    2018 → …

    Activity: MembershipLeuphana academic councils and committeesLeuphana Academic Committees

  17. Leuphana Universität Lüneburg (Organisational unit)

    Bekmeier-Feuerhahn, S. (Member)

    20182019

    Activity: MembershipLeuphana academic councils and committeesLeuphana Academic Committees

  18. Professional School (Organisational unit)

    Bekmeier-Feuerhahn, S. (Chair)

    2018 → …

    Activity: MembershipLeuphana academic councils and committeesLeuphana Academic Committees

  19. School of Management and Technology (Organisational unit)

    Bekmeier-Feuerhahn, S. (Chair)

    201831.03.2022

    Activity: MembershipLeuphana academic councils and committeesLeuphana Academic Committees

  20. 2017
  21. Mythos Publikum

    Bekmeier-Feuerhahn, S. (Speaker)

    05.12.201706.12.2017

    Activity: Participating in or organising an academic or articstic eventConferencesResearch

  22. Cultural differences in the credibility of cause-related marketing campaigns - A German-Chinese comparison

    Bögel, P. M. (presenter) & Bekmeier-Feuerhahn, S. (Coauthor)

    21.09.201723.09.2017

    Activity: Talk or presentationPresentations (poster etc.)Research

  23. Cultural Differences in the Credibility of Cause-Related Marketing Campaigns – A German-Chinese Comparison

    Bögel, P. M. (presenter), Cotton-Chan, V. Y. K. (Coauthor), Ulsamer, L. (Coauthor) & Bekmeier-Feuerhahn, S. (Coauthor)

    21.09.201723.09.2017

    Activity: Talk or presentationConference PresentationsResearch

  24. Online CSR communication in German-speaking countries ('DACH-region')

    Hetze, K. (presenter), Bekmeier-Feuerhahn, S. (Coauthor), Glock, Y. (Coauthor) & Bögel, P. M. (Coauthor)

    21.09.201723.09.2017

    Activity: Talk or presentationPresentations (poster etc.)Research

  25. Satisfying employees' needs by doing good? Employees' perceived benefits by participating in CSR

    Koch, C. (presenter), Bekmeier-Feuerhahn, S. (Coauthor), Bögel, P. M. (Speaker) & Adam, U. (Coauthor)

    21.09.201723.09.2017

    Activity: Talk or presentationConference PresentationsResearch

  26. The Heterogeneity of Sustainability Attitudes: Findings from a Cross-Country Study

    Bögel, P. M. (Speaker), Bekmeier-Feuerhahn, S. (Coauthor), Brstilo Lovric, I. (Coauthor) & Sippel, C. (Coauthor)

    30.08.201701.09.2017

    Activity: Talk or presentationConference PresentationsResearch

  27. Annual Conference of the European Marketing Academy - EMAC 2017

    Niehuis, E. (Speaker), Bekmeier-Feuerhahn, S. (Coauthor) & Wallaschkowski, S. (Coauthor)

    23.05.201726.05.2017

    Activity: Talk or presentationPresentations (poster etc.)Research

  28. Institute of Management and Organization (Organisational unit)

    Bekmeier-Feuerhahn, S. (Member)

    20172022

    Activity: MembershipLeuphana academic councils and committeesLeuphana Academic Committees

  29. Kohlhammer Verlag (Publisher)

    Martin, A. (Editor)

    2017

    Activity: Publication peer-review and editorial workEditor of unfinished anthology/collectionResearch

  30. 2016
  31. DERMARKENTAG2016

    Ober-Heilig, N. (Speaker), Bekmeier-Feuerhahn, S. (Coauthor) & Kollat, J. (Coauthor)

    29.09.201630.09.2016

    Activity: Participating in or organising an academic or articstic eventConferencesResearch

  32. 20th EMAN Conference 2016

    Hetze, K. (Speaker), Bögel, P. M. (Speaker) & Bekmeier-Feuerhahn, S. (Coauthor)

    22.09.201623.09.2016

    Activity: Participating in or organising an academic or articstic eventConferencesResearch

  33. 7th International Conference on Corporate Sustainability and Responsibility

    Hetze, K. (Speaker), Bögel, P. M. (Coauthor) & Bekmeier-Feuerhahn, S. (Coauthor)

    14.09.201616.09.2016

    Activity: Participating in or organising an academic or articstic eventConferencesResearch

  34. School of Management and Technology (Organisational unit)

    Bekmeier-Feuerhahn, S. (Chair)

    13.07.2016

    Activity: MembershipLeuphana academic councils and committeesLeuphana Academic Committees

  35. EAWOP Small Group Meeting 2016

    Helpap, S. (presenter)

    08.06.201610.06.2016

    Activity: Participating in or organising an academic or articstic eventConferencesResearch

  36. College (Organisational unit)

    Bekmeier-Feuerhahn, S. (Coordinator)

    01.04.201631.03.2017

    Activity: MembershipLeuphana academic councils and committeesLeuphana Academic Committees

  37. School of Management and Technology (Organisational unit)

    Bekmeier-Feuerhahn, S. (Deputy member)

    02.2016 → …

    Activity: MembershipLeuphana academic councils and committeesLeuphana Academic Committees

  38. International Leuphana Conference on Entrepreneurship - LCE 2016

    Kollat, J. (Coauthor)

    14.01.201616.01.2016

    Activity: Participating in or organising an academic or articstic eventConferencesResearch

  39. University of Brighton

    Kollat, J. (Visiting researcher)

    01.01.201631.03.2016

    Activity: Visiting an external institutionVisiting an external academic institutionResearch

  40. College (Organisational unit)

    Bekmeier-Feuerhahn, S. (Chair)

    2016 → …

    Activity: MembershipAcademic councils, panels and committeesEducation

  41. School of Management and Technology (Organisational unit)

    Bekmeier-Feuerhahn, S. (Chair)

    2016 → …

    Activity: MembershipAcademic councils, panels and committeesEducation

  42. School of Management and Technology (Organisational unit)

    Bekmeier-Feuerhahn, S. (Chair)

    2016 → …

    Activity: MembershipAcademic councils, panels and committeesEducation

  43. School of Management and Technology (Organisational unit)

    Bekmeier-Feuerhahn, S. (Chair)

    2016 → …

    Activity: MembershipAcademic councils, panels and committeesEducation

  44. 2015
  45. Kulturmarketing: Theorien, Strategien und Gestaltungsinstrumente

    Bekmeier-Feuerhahn, S. (Lecturer)

    13.11.201512.12.2015

    Activity: Talk or presentationGuest lecturesEducation

  46. 22. Jahrestagung der DGPuK-Fachgruppe PR und Organisationskommunikation - 2015

    Bekmeier-Feuerhahn, S. (Speaker), Rudeloff, C. (Speaker), Kollat, J. (Coauthor) & Sikkenga, J. (Coauthor)

    05.11.201507.11.2015

    Activity: Participating in or organising an academic or articstic eventConferencesResearch

  47. Cross-cultural differences in consumers' perception of the credibility of cause-related marketing (CRM) campaigns

    Bögel, P. M. (presenter), Bekmeier-Feuerhahn, S. (Coauthor) & Hannemann, E.-S. (Coauthor)

    17.09.201519.09.2015

    Activity: Talk or presentationPresentations (poster etc.)Research

  48. How can corporate social responsibility (CSR) gain relevance in internal communication? A network perspective on communication processes

    Kollat, J. (Speaker)

    17.09.201519.09.2015

    Activity: Talk or presentationConference PresentationsResearch

  49. Reprocessing from the inside: Employees' perception of participative CSR approaches

    Koch, C. (Speaker)

    17.09.201519.09.2015

    Activity: Talk or presentationConference PresentationsResearch

  50. How stakeholder characteristics influence the perception and evaluation of CSR communication: a mixed-method approach to communication reception

    Bögel, P. M. (Speaker), Bekmeier-Feuerhahn, S. (Coauthor) & Herbrik, R. (Coauthor)

    02.06.201505.06.2015

    Activity: Talk or presentationConference PresentationsResearch

  51. Green Startups 2015

    Kollat, J. (Coauthor)

    21.05.201522.05.2015

    Activity: Participating in or organising an academic or articstic eventConferencesResearch

  52. 17th European Congress of Work and Organizational Psychology - EAWOP 2015

    Helpap, S. (presenter)

    20.05.201523.05.2015

    Activity: Participating in or organising an academic or articstic eventConferencesResearch

  53. Perspectives on sustainable consumption - SCP 2015

    Bögel, P. M. (Participant), Bekmeier-Feuerhahn, S. (Coauthor) & Herbrik, R. (Coauthor)

    20.04.201524.04.2015

    Activity: Participating in or organising an academic or articstic eventExternal workshops, courses, seminarsResearch

  54. CSR communcation: trigger of crisis risk?

    Herbrik, R. (Speaker), Bögel, P. M. (Speaker) & Bekmeier-Feuerhahn, S. (Coauthor)

    20.02.201521.02.2015

    Activity: Talk or presentationConference PresentationsResearch

  55. Influence of prior-held beliefs on consumers' evaluation of CSR reports

    Herbrik, R. (Speaker), Bögel, P. M. (Speaker), Herbrik, R. (Coauthor), Bekmeier-Feuerhahn, S. (Coauthor) & Herbrik, R. (Coauthor)

    20.02.201521.02.2015

    Activity: Talk or presentationConference PresentationsResearch

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