Professorship for Business Management, in Particular Communication and Cultural Management
Organisational unit: Section
Topics
Prof. Dr. Sigrid Bekmeier-Feuerhahn befasst sich mit Fragestellungen der strategischen Unternehmenskommunikation, insbesondere mit Fragen, die Führungskräfte bewegen und vor neue Herausforderungen stellen.
Die Forschungsschwerpunkte liegen im Bereich des Kommunikationsmanagements und reichen von Kommunikation im Wandel, Unternehmenswahrnehmung und Reputation, Markenbildung bis hin zu Fragen des Kommunikationsmanagements in Kulturbetrieben, die derzeit angesichts der aktuellen Dynamik in der Kulturlandschaft an besonderer Relevanz gewinnen. Grundlagen unserer Forschung ist eine interdisziplinär ausgerichtete Theoriebildung, die wirtschafts-, sozialkommunikations- und verhaltenswissenschaftliche Erkenntnisse wie auch interdisziplinäre Aspekte der Kulturwissenschaften einbezieht.
Im Bereich der Lehre ist der Lehrstuhl an zahlreichen Lehrprogrammen und Lehrveranstaltungen auf Bachelor-, Master- und Doktoranden-Ebene an der Leuphana Universität beteiligt. Darüber hinaus ist er am Forschungstransfer in die Praxis durch zahlreiche Theorie-Praxis-Konzeptionen beteiligt.
Satisfying employees' needs by doing good? Employees' perceived benefits by participating in CSR
Carina Koch (presenter), Sigrid Bekmeier-Feuerhahn (Coauthor), Paula Maria Bögel (Speaker) & Ulrike Adam (Coauthor)
21.09.2017 → 23.09.2017Activity: Talk or presentation › Conference Presentations › Research
Reprocessing from the inside: Employees' perception of participative CSR approaches
Carina Koch (Speaker)
17.09.2015 → 19.09.2015Activity: Talk or presentation › Conference Presentations › Research
#Reinterpret – Panel “Cultural Relations between Europe and the Latin America-Caribbean Region”
Lea Jakob (Speaker)
29.01.2021Activity: Talk or presentation › Conference Presentations › Research
Professional School (Organisational unit)
Sigrid Bekmeier-Feuerhahn (Chair)
2018 → …Activity: Membership › Leuphana academic councils and committees › Leuphana Academic Committees
Processing of CSR communication: Insights from the ELM
Paula Maria Bögel (presenter)
18.09.2013 → 20.09.2013Activity: Talk or presentation › Presentations (poster etc.) › Research
‘Please, Just Make Service Faster’: When Human-likeness in Chatbots Backfires
Lennart Seitz (Speaker)
24.05.2023Activity: Talk or presentation › Conference Presentations › Research
Perspectives on sustainable consumption - SCP 2015
Paula Maria Bögel (Participant), Sigrid Bekmeier-Feuerhahn (Coauthor) & Regine Herbrik (Coauthor)
20.04.2015 → 24.04.2015Activity: Participating in or organising an academic or articstic event › External workshops, courses, seminars › Research
Panel Moderation “Decolonizing Classical Music?! Musicians from the Global South on the European Stage”
Lea Jakob (presenter)
17.02.2022Activity: Talk or presentation › Conference Presentations › Transfer
Online CSR communication in German-speaking countries ('DACH-region')
Katharina Hetze (presenter), Sigrid Bekmeier-Feuerhahn (Coauthor), Yvonne Glock (Coauthor) & Paula Maria Bögel (Coauthor)
21.09.2017 → 23.09.2017Activity: Talk or presentation › Presentations (poster etc.) › Research
Nutzen von Social-Media-Einsatz in Kleinen Mittelständischen Unternehmen
Jörg Sikkenga (Speaker), Ulrike Adam (Speaker) & Sigrid Bekmeier-Feuerhahn (Speaker)
2012Activity: Talk or presentation › Guest lectures › Transfer
“No Goal Conflict!” Using experience design in museums to achieve marketing objectives in combination with their institutional objectives
Nadine Ober-Heilig (Speaker) & Sigrid Bekmeier-Feuerhahn (Coauthor)
03.06.2014 → 06.06.2014Activity: Talk or presentation › Conference Presentations › Research
“Next Generation" Panel: Arts & Culture in the Pandemic - Taking on an International Perspective of Emerging Researchers and Young Cultural Managers to Foster Networks and Partnerships
Lea Jakob (presenter)
13.01.2021Activity: Talk or presentation › Conference Presentations › Transfer
New-Delhi Institute of Management
Sevda Helpap (Visiting researcher)
03.01.2014 → 01.03.2014Activity: Visiting an external institution › Visiting an external academic institution › Research
"Nachhaltiger Konsum unter Genderperspektive. Gibt es "geschlechtstypische Nachhaltigkeitsbarrieren?"
Stephan Wallaschkowski (Speaker)
20.09.2018 → 22.09.2018Activity: Talk or presentation › Conference Presentations › Research
Mythos Publikum
Sigrid Bekmeier-Feuerhahn (Speaker)
05.12.2017 → 06.12.2017Activity: Participating in or organising an academic or articstic event › Conferences › Research
Marketing of Public and Non-Profit Organisations Understanding Audiences and how to Persuade them in Public and NPO
Sigrid Bekmeier-Feuerhahn (Speaker)
03.06.2014 → 06.06.2014Activity: Talk or presentation › Conference Presentations › Research
Management and lnternational Networking Workshop 2014
Sevda Helpap (Participant)
10.10.2014 → 12.10.2014Activity: Participating in or organising an academic or articstic event › External workshops, courses, seminars › Research
Lüneburger Orgelsymposium - 2013
Andreas Heinen (Organiser)
19.09.2013 → 20.09.2013Activity: Participating in or organising an academic or articstic event › Conferences › Transfer
Lost in CSR communication: Stakeholders' lack of knowledge about sustainability issues and resulting implications for CSR communication
Paula Maria Bögel (Speaker), Regine Herbrik (Coauthor), Sigrid Bekmeier-Feuerhahn (Coauthor) & Regine Herbrik (Coauthor)
08.10.2014 → 09.10.2014Activity: Talk or presentation › Conference Presentations › Research
Leuphana Universität Lüneburg (Organisational unit)
Sigrid Bekmeier-Feuerhahn (Member)
2018 → …Activity: Membership › Leuphana academic councils and committees › Leuphana Academic Committees