uFood: Concept for a Serious Moral Game on Social-Media Marketing
Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review
Authors
Many ethical problems and risks are connected to the use of social media for purposes of marketing. Serious games have been shown to be particularly effective in promoting ethical sensitivity in other domains. In this paper, we outline the concept of uFood, a serious moral game to sensitize students of business and technology to issues related to social-media marketing. We present the game’s educational strategy before the background of findings from moral psychology and studies of game-based learning.
| Original language | English |
|---|---|
| Title of host publication | Games and Learning Alliance : 13th International Conference, GALA 2024 |
| Editors | Avo Schönbohm, Francesco Bellotti, Antonio Buchiarone, Francesca de Rosa, Manuel Ninaus, Alf Wang, Vanissa Wanick, Pierpaolo Dondio |
| Number of pages | 6 |
| Place of Publication | Cham |
| Publisher | Springer Schweiz |
| Publication date | 2025 |
| Pages | 355-360 |
| ISBN (print) | 978-3-031-78268-8 |
| ISBN (electronic) | 978-3-031-78269-5 |
| DOIs | |
| Publication status | Published - 2025 |
| Event | 13th International Conference - GALA 2024 - Berlin, Germany Duration: 20.11.2024 → 22.11.2024 Conference number: 13 https://conf.seriousgamessociety.org/ |
Bibliographical note
Publisher Copyright:
© The Author(s), under exclusive license to Springer Nature Switzerland AG 2025.
- advertising ethics, ethical sensitivity, game-based learning, moral sensitivity, serious game, social media
- Business informatics