Why customers innovate in online communities: A netnographic study

Publikation: Beiträge in ZeitschriftenZeitschriftenaufsätzeForschungbegutachtet

Authors

  • Lars Janzik
  • Cornelius Herstatt
  • Antje-Christina Raasch
OriginalspracheEnglisch
ZeitschriftScience
Jahrgang81
Seiten (von - bis)47--81
ISSN0036-8075
PublikationsstatusErschienen - 2011

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