Luxury Brands as Employers
Publikation: Beiträge in Sammelwerken › Aufsätze in Sammelwerken › Forschung › begutachtet
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The Management of Luxury: A Practitioner’s Handbook. Hrsg. / Benjamin Berghaus; Günter Müller-Stewens; Sven Reinecke. Band 1 1. Aufl. London: Kogan Page, 2014. S. 361-377.
Publikation: Beiträge in Sammelwerken › Aufsätze in Sammelwerken › Forschung › begutachtet
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TY - CHAP
T1 - Luxury Brands as Employers
AU - Batt, Verena
AU - Berghaus, Benjamin
PY - 2014/9
Y1 - 2014/9
N2 - The luxury business has seen a substantial and sustainable positive development in recent years. However, with increased demand comes an organizational need for more hands on deck, turning this demand into profitable business. Here lies a particularly difficult task for luxury brands: attracting, employing and managing luxury-compatible high potentials. While managerial research focus has exclusively concentrated on consumers in the past, there is a lack of insight on luxury companies' ideal approach toward recruiting and retaining employees. We want to contribute to this question by identifying the motivators driving people working at luxury companies. Referring to insights on luxury consumer behavior, we identify conspicuousness, uniqueness, association, hedonism and quality as likely drivers for luxury employer attractiveness. Based on our findings, we derive managerial implications for an ideal offering to attract people that are best suited to work in the luxury goods industry.
AB - The luxury business has seen a substantial and sustainable positive development in recent years. However, with increased demand comes an organizational need for more hands on deck, turning this demand into profitable business. Here lies a particularly difficult task for luxury brands: attracting, employing and managing luxury-compatible high potentials. While managerial research focus has exclusively concentrated on consumers in the past, there is a lack of insight on luxury companies' ideal approach toward recruiting and retaining employees. We want to contribute to this question by identifying the motivators driving people working at luxury companies. Referring to insights on luxury consumer behavior, we identify conspicuousness, uniqueness, association, hedonism and quality as likely drivers for luxury employer attractiveness. Based on our findings, we derive managerial implications for an ideal offering to attract people that are best suited to work in the luxury goods industry.
KW - Management studies
UR - https://www.koganpage.com/product/the-management-of-luxury-9780749471668#
M3 - Contributions to collected editions/anthologies
SN - 978-0-74947166-8
VL - 1
SP - 361
EP - 377
BT - The Management of Luxury
A2 - Berghaus, Benjamin
A2 - Müller-Stewens, Günter
A2 - Reinecke, Sven
PB - Kogan Page
CY - London
ER -