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Determination of brand-equity from a consumer-oriented perspective

Publikation: Beiträge in Sammelwerken › Aufsätze in Sammelwerken › Forschung

Authors

OriginalspracheEnglisch
TitelEuropean Advances in Consumer Research
HerausgeberFlemming Hansen
Anzahl der Seiten13
Band2
ErscheinungsortKopenhagen
VerlagAssociation of Consumer Research
Erscheinungsdatum1995
Seiten224-236
ISBN (Print)978-0-915552-35-1
PublikationsstatusErschienen - 1995
Extern publiziertJa

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