Determination of brand-equity from a consumer-oriented perspective
Publikation: Beiträge in Sammelwerken › Aufsätze in Sammelwerken › Forschung
Standard
Determination of brand-equity from a consumer-oriented perspective. / Bekmeier-Feuerhahn, Sigrid.
European Advances in Consumer Research. Hrsg. / Flemming Hansen. Band 2 Kopenhagen: Association of Consumer Research, 1995. S. 224-236 (E - European Advances in Consumer Research; Band 2).
European Advances in Consumer Research. Hrsg. / Flemming Hansen. Band 2 Kopenhagen: Association of Consumer Research, 1995. S. 224-236 (E - European Advances in Consumer Research; Band 2).
Publikation: Beiträge in Sammelwerken › Aufsätze in Sammelwerken › Forschung
Harvard
Bekmeier-Feuerhahn, S 1995, Determination of brand-equity from a consumer-oriented perspective. in F Hansen (Hrsg.), European Advances in Consumer Research. Bd. 2, E - European Advances in Consumer Research, Bd. 2, Association of Consumer Research, Kopenhagen, S. 224-236. <http://acrwebsite.org/volumes/11518/volumes/e02/E-02>
APA
Bekmeier-Feuerhahn, S. (1995). Determination of brand-equity from a consumer-oriented perspective. In F. Hansen (Hrsg.), European Advances in Consumer Research (Band 2, S. 224-236). (E - European Advances in Consumer Research; Band 2). Association of Consumer Research. http://acrwebsite.org/volumes/11518/volumes/e02/E-02
Vancouver
Bekmeier-Feuerhahn S. Determination of brand-equity from a consumer-oriented perspective. in Hansen F, Hrsg., European Advances in Consumer Research. Band 2. Kopenhagen: Association of Consumer Research. 1995. S. 224-236. (E - European Advances in Consumer Research).
Bibtex
@inbook{e6965699406444ebb511159c7b9a593f,
title = "Determination of brand-equity from a consumer-oriented perspective",
keywords = "Management studies, brand-equity, consumer-oriented",
author = "Sigrid Bekmeier-Feuerhahn",
year = "1995",
language = "English",
isbn = "978-0-915552-35-1",
volume = "2",
series = "E - European Advances in Consumer Research",
publisher = "Association of Consumer Research",
pages = "224--236",
editor = "Flemming Hansen",
booktitle = "European Advances in Consumer Research",
address = "United States",
}
RIS
TY - CHAP
T1 - Determination of brand-equity from a consumer-oriented perspective
AU - Bekmeier-Feuerhahn, Sigrid
PY - 1995
Y1 - 1995
KW - Management studies
KW - brand-equity
KW - consumer-oriented
M3 - Contributions to collected editions/anthologies
SN - 978-0-915552-35-1
VL - 2
T3 - E - European Advances in Consumer Research
SP - 224
EP - 236
BT - European Advances in Consumer Research
A2 - Hansen, Flemming
PB - Association of Consumer Research
CY - Kopenhagen
ER -