Determination of brand-equity from a consumer-oriented perspective
Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research
Authors
| Original language | English |
|---|---|
| Title of host publication | European Advances in Consumer Research |
| Editors | Flemming Hansen |
| Number of pages | 13 |
| Volume | 2 |
| Place of Publication | Kopenhagen |
| Publisher | Association of Consumer Research |
| Publication date | 1995 |
| Pages | 224-236 |
| ISBN (print) | 978-0-915552-35-1 |
| Publication status | Published - 1995 |
| Externally published | Yes |
- Management studies